You're talking about a Third Party, which would insure infinite Democrat rule in a 50/50 nation.
Talking about a THIRD party, without being able to manage their existing First tier major party.
Hey guys and gals follow me.
If you think your so-called Principles SELL themselves, that is the main problem.
Conservatives lack self-appraisal.
Too busy blabbing in their never-ending debates, to examine why they are where they are.
Every Republican/conservaive should be engaged in learning Persuasion.
How to convert prospects?
--keep it simple
--make it visual
--repat, repeat, repeat,repeat.