Cosmetic giant L’Oreal to remove words ‘white/whitening, fair/fairness, light/lightening’
June 27, 2020 | Jon Dougherty
Cosmetic behemoth L’Oreal announced this week the company would delete the word “whitening†from its skin-lightening products in light of ongoing protests over racial equality.
The French cosmetic leader also said it will be dropping the term “lightening†as well from similar products, Fox News reported.
“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,†said the company in a statement.
While the move is the latest among large corporations to signal their willingness to become more racially inclusive — which implies that they weren’t willing to do so before recent protests following the death of George Floyd in May — it also belies the fact that the products were in demand.
Fox News adds:
L’Oreal’s skin brightening creams are amongst the most popular on the market and are targeted towards Asian, African and Caribbean buyers who face a cultural stigma where lighter skin is perceived as more desirable.
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https://www.bizpacreview.com/2020/06/27/cosmetic-giant-loreal-to-remove-words-white-whitening-fair-fairness-light-lightening-940093