Trump campaign touts virtual engagement as coronavirus turns campaign digitalNBC, Apr 28, 2020
WASHINGTON — Since starting nightly online broadcasts one month ago, President Donald Trump’s 2020 campaign says the virtual events have attracted nearly 300 million views across its social media platforms.
The large number could be an indication of voter interest while the re-elect effort continues to convert its traditional operation into a fully digital one with the coronavirus pandemic dramatically transforming the presidential race.
Last week alone, the Trump campaign told NBC it had more than 66 million views for their series of online discussions, which often feature top surrogates and staffers on a variety of topics, from veterans issues to women empowerment.
In the month of April so far, they’ve been watched more than 298 million times.
“Team Trump’s unique, 7-nights-a-week online broadcasts are successful with dynamic guests, timely topics, and are a great way to stay involved in our 100% virtual campaign to re-elect President Trump,†deputy communications director Erin Perrine told NBC News in a statement.
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And as millions of Americans have been confined to their homes, the Trump team and Republican National Committee say they’ve seen a surge of volunteers. More than 300,000 new people have raised their hands virtually since March 13 the day the campaign went all-virtual.
Since then, Trump Victory – the joint effort between the campaign and RNC – has made 20 million voter contacts, per this official. On particular target dates, Trump supporters have made as many as 4 million calls in one day to Americans nationwide, urging them to visit the CDC’s website and follow social distancing guidelines, while also touting the president’s accomplishments and pushing online voter registration.
Last week’s release of the new Trump 2020 mobile app has also allowed supporters across the country sign up for “Trump Talk,†which allows them to make recruiting calls from the comfort of their own homes.
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