A suggestion; before canonizing Lindell, a dose of reality might be appropriate.
To his credit; he turned his life around by quitting booze and drugs, yet his
business behavior has been less than exemplary.
He settled out of Court for $ millions w/several States, charges of
deceptive/false advertising where "My Pillow" promoted its product by claiming
that its pillows eased/mitigated the symptoms of acid reflux, menopause,
cerebral palsy, multiple sclerosis, insomnia, migraine and fibromyalgia;
w/o any test evidence to support these claims.