They are equating wholesomeness, niceness, and virtue, (concepts which are foreign to Liberals) with what they call fascism.
To a Liberal, the word fascism is simply a scare word with no real meaning. To them, fascism equals something bad.
If they knew the true definition of what fascism really is they would recognize immediately that they are real fascists, and their shock troops Antifa are their brownshirts. AOC calls America a fascist nation.
As I said, this is because Liberals are idiots. They do not know the definition of fascism. To a Liberal, because they are retarded, anything they happen to disagree with, anything that is good and righteous and virtuous, is automatically fascist.
Being called a fascist by a Liberal is a compliment. It means that you are the opposite of them. Which is a good thing.