I believe the IDW people themselves, view it more in terms of alternative media.
For instance Joe Rogan has more followers than CNN or MSNBC
Peterson's book sold over 5 million copies.
Unlike mainstream media, they aren't limited to pre-produced 5 minute scripts.
The long-format discussion of important ideas is their product.
Several of them have popullar podcasts with good subjects and interesting guests.
It is truly amazing that a "jounalist could listen to them, and then call any of them "right wing."