To claim it as "Melania's initiative" when it's a copy of something already done by others is to steal credit for others' work. One doesn't have the "initiative" by being an imitator.
Well, no one has her title for her project, "Be Best",
@Suppressed. Why has that not been used? Because it makes no sense. She said, “Let us teach our children the difference between right and wrong, and encourage them to BE BEST in their individual paths in life."
The internet is ablaze with Michelle Obama's "Be Better" campaign she had, suggesting M Trump is copying that in her title and yes, M Trump is using a same designed pamphlet Obama used for kids and the internet.
The White House “Talking with Kids about Being Online" as "a booklet by First Lady Melania Trump and the Federal Trade Commission." "Except for an intro, it's exactly the same thing Obama's FTC put out."
Again, doesn't anyone in the White House confer with her about what she is doing? Using the Obama's pamphlet was bound to cause her problems.