Public Release: 9-Mar-2018
Academic study finds women wearing heavy makeup less likely to be perceived as leaders
Women wearing heavy makeup are less likely to be thought of as good leaders, new research from Abertay University has found.
A study led by Dr Christopher Watkins of Abertay's Division of Psychology, published today in Perception journal, revealed that the amount of makeup a woman is wearing can have a negative impact on perceptions of her leadership ability.
Study participants were asked to view a series of images featuring the same woman without cosmetics and with makeup applied for a "social night out".
https://www.eurekalert.org/pub_releases/2018-03/s-asf030918.php