@mountaineer Penzeys says its sales spiked following CEO's anti-Trump statementsBy Melanie Lawder – Reporter, Milwaukee Business Journal
Dec 2, 2016, 1:28pm CST Updated Dec 2, 2016, 2:43pm
https://www.bizjournals.com/milwaukee/news/2016/12/02/penzeys-says-its-sales-spiked-following-ceos-anti.htmlThe general consensus in the business community is that business and politics don't mix, but one Wisconsin company is turning that logic on its head and profiting off strong, left-leaning statements sharply criticizing President-elect Donald Trump made by the company's CEO.
Wauwatosa-based Penzeys Spices is apparently cashing in big time thanks to peppery anti-Trump comments Bill Penzey, the company's CEO, made in November after the presidential election. The manufacturer and retailer of spices said in an email to customers Thursday that — in the two weeks since Bill Penzey said that all Trump voters "just committed the most racist act" since segregation— sales have skyrocketed regardless of the political firestorm that was wrought.
According to that Dec. 1 email sent to customers, online sales are up 59.9 percent and gift box sales are up 135 percent since those remarks. Apparently, customer loss — even though there were promises of boycott on social media in protest of Penzey's comments — wasn't much of a problem for the spice maker.
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