If you read the article, the reported demise of the NYTimes may be premature.
It goes on to say:
"Even under the intense scrutiny of Trump and the accusations of fake news everywhere, this year has been a good time for the newspaper’s business.
In July, the paper announced it had surpassed 3.3 million print and digital subscribers and doubled its digital base in the past two years alone, while the paper’s online content averages more than 140 million unique visitors per month, according to the company"