The are looking at demographics. Whites will be a minority by 2030.
Whites may or may not be a 'minority' in 2030, but the real interest 'should be' who watches football, and more than that, who spends money.
All the Latino people I know watch international soccer. Black people watch the NFL, but many do not spend money on what the advertisers want.
If sports, (ESPN, NFL, NBA) is trying to go with the anti-American, anti-Christian, Hollywood culture, it will fail. Their audience will not tolerate it. Hollywood is full of bleep and anti-American weirdos, we all know that. Sports, on the other hand, is a completely different animal.
I wonder how many of these sport-star millionaires will be working at Walmart in a few years? They, the NFL, the owners, and the players, are shooting themselves in the head.