Find a niche. And fill it.
Fact is, he proves that, with an entrepreneurial spirit and preparation, you'll be able to be successful...no matter the economy.
The internet makes it so much easier, too.
Did this before the internet was born....during the Vietnam War. Made bumper stickers and t-shirts with "America...Love it or Leave it!"
But selling them like somebody selling game programs at a stadium venue was a bit more time-consuming.
...and college campuses were not an option. LOL!