Two effective GOP communicators would be terrific, but the truth is that it's hard enough these days to find even one.
Democrats enjoy a natural advantage in being the Party of Government, and the Party of Whooooopiee!!! Here's Another Bigass Load of Whatever You Want, and It's All Gonna Be Paid For By That Guy, Over There.... The Bastard.
It is always easier to talk about what kind of (perceived) free goodies you are going to give away to people to satisfy their perceived needs. It's equally simple to tell them that they are free to behave any way they like without having to worry about the consequences, either on Earth or in Heaven, because whatever problems they are experiencing are someone else's fault, or no one's fault at all.
Being a Republican, on the other hand is so....unfair. Only a Republican would never say that.
It is always going to make you less-than-universally popular if you see it as your duty to tell people that they must be more self-sufficient and industrious, less jealous of others' success, and that bad behavior comes with a price that ought not be borne by your fellow citizens. It can be a rotten job, but someone has to do it, or at least be honest about it.
The secret is not to talk about the what, but about the why. Don't lecture people about what virtues they must aspire to, or what behaviors will hurt them, but why it matters. Most adults already know what's what. They just conveniently like to forget why. Especially when bad feels good.
Also: it really wouldn't hurt for a GOP leader to smile, laugh, and generally appear to be enjoying him or herself. I know it is possible, because Ronald Reagan was an uncommonly cheerful fellow who still managed to tell essential truths with a wise anecdote and a wink and a smile. Honestly, and by way of contrast, Boehner, McConnell, and so many other Republicans tend to look on the podium like a guy who's about to get a colonoscopy with a segment of the Trans-Alaska pipeline.