Spencer Pratt Has Game
And a lot of MAGA magic.
J.B. Shurk | May 27, 2026
Los Angeles mayoral candidate Spencer Pratt is really getting under the skin of California’s Democrat Oligarchy. Can a Republican really get elected in La La Land? I won’t hold my breath, but it’s terrific to see someone with a backbone reminding voters that Democrats have destroyed everything they’ve touched in California.
Pratt has an army of talented artists who continue to produce short videos supporting his candidacy. In the true spirit of Hollywood, these creators highlight Democrat-engineered blight in L.A. and then reveal Pratt as the kind of cinematic superhero willing to save the city. It’s driving the Democrat Oligarchy nuts because the messages are clever, short, fun, effective, and go viral on social media as soon as they’re released. Many of these are coming from people with no direct connection to Pratt’s campaign.
Free promotional advertising on this scale is reminiscent of the thousands of MAGA geniuses who produced content in support of President Trump’s campaigns. One of Trump’s gifts is his willingness to lean into pop-culture trends and budding communications platforms to amplify his message. When other political campaigns (see “I’m with Her” Hillary and Jeb!) were spending millions of dollars on consultants, political operatives, “journalists,” and movie studios to deliver trite soundbites to the public, Trump’s mostly anonymous coalition of MAGA visual artists put together amazing online content that captured the public’s attention.
At the time, nobody had seen anything like it. Even during Obama’s meteoric rise, his campaign team maintained control over messaging at all times. David Axelrod shaped Obama into a fictional character that he could “sell” to voters. While Axelrod invented Obama and gave him a backstory that resonated with Americans, he did not permit outsiders to “construct” the Obama narrative. The most significant pop culture creation during Obama’s run for the presidency came from designer Shepard Fairey, who created the iconic “Hope” street poster of Obama in red, beige, and blue stenciling that resembled a similarly iconic portrait of President Kennedy. Even then, however, Fairey first sought and received approval from the Obama campaign before printing hundreds of thousands of vinyl stickers that ended up on lampposts and town walls all over the country.
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