Army plans to use AI chatbots to help West Point recruit high school students
Officials are looking for a vendor to provide “autonomous AI Recruiter services" to enhance USMA’s national recruitment strategy.
By
Jon Harper
August 8, 2025
The Army issued a solicitation Thursday with the aim of procuring “digital recruiter” services to help the U.S. Military Academy at West Point attract new applicants for admission.
A performance of work statement attached to the solicitation noted that officials are looking for a vendor to provide “autonomous AI Recruiter services combined with an active high school student network to enhance USMA’s national recruitment strategy.”
The request for proposals comes as the Army and the Defense Department are embracing new generative AI capabilities to enhance productivity and efficiency.
“These [recruiter] services shall deliver automated, personalized inbound & outbound student engagement across multiple communication channels using predictive and generative AI, with the goal of improving candidate conversion rates from inquiry to completed application,” officials wrote in the contracting documents.
https://defensescoop.com/2025/08/08/west-point-usma-ai-recruit-high-school-students/
