Surprise! Jaguar Cuts 500 Management Jobs After Woke Rebrand

[mystery-ak]

Surprise! Jaguar Cuts 500 Management Jobs After Woke Rebrand



Simon Kent 17 Jul 2025

Jaguar Land Rover (JLR) is looking to cut 500 management jobs as it copes with falling sales and brand management issues in the wake of its much-maligned woke repositioning efforts.

Last week, the legendary British carmaker revealed a drop in sales in the three months to June blamed on slow exports to the U.S. because of tariffs and the planned wind-down of older Jaguar models.

Leftist UK Prime Minister had noted that tariff imposition and gave his promise he would protect the jobs of Jaguar workers, a hollow vow that has now been defeated by events.

https://twitter.com/Keir_Starmer/status/1920527419536027731

The BBC reports JLR said it would launch a voluntary redundancy scheme while predicting the reduction was not expected to exceed 1.5 percent of its British workforce.

The firm described the sacking of 500 management staff as “normal business practice.”

Car industry expert Professor David Bailey of the Birmingham Business School told the BBC that U.S. President Donald Trump’s decision to impose a 10 percent tariff on British cars exported to the U.S.  “play a big role in this.”

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https://www.breitbart.com/europe/2025/07/17/surprise-jaguar-cuts-500-management-jobs-after-woke-rebrand/

[Wingnut]

Jagwire, The Bud Light of the Automobile world.

[jafo2010]

When Jaguar started running these woke commercials, I thought, they were gravely out of step with what was happening in the USA.  Did they not observe the hit Budweiser took with Bud Light?  I thought they lost their minds.


And I suspect in reality, it is the woke nonsense that cost them more than any tariff.  They are using the tariff as cover for their idiocy.

This woke nonsense in the USA is on life support.  It is not dead, yet, but I am hoping we come to see the last of it while Trump is POTUS.

I would never purchase either brand.  Land Rover from what I read have serious transmission issues along with many other things going wrong that are not easy or cheap to repair, and Jaguars had a history of electrical problems, but a friend told me when Ford bought them, they had improved a good bit on that issue.  I still would not own one.  British cars are inferior IMHO.

Although I will say, if I won big on the lottery, I would get an Aston Martin, the car of Bond.  I think they have always been one of the better looking sports cars.

[DCPatriot]

Jagwire, The Bud Light of the Automobile world.

Always loved the look of the XKE back in the day.

[Wingnut]

Always loved the look of the XKE back in the day.

I agree.  However owners told horror stories about their reliability back then!