Major companies going into stealth mode with DEI programs by rebranding
April 15, 2025 | Chris Donaldson
Corporate America may be rolling back Diversity, Equity, and Inclusion (DEI) programs as the tide turns against institutionalized racism, but some major companies are going into stealth mode to hide their discrimination from the public.
An advocacy group dedicated to educating consumers on corporate DEI practices so they can make informed shopping decisions says that a handful of big-name corporations are sticking with DEI but disguising the policies by cynically giving them different names.
Consumers’ Research (CR), a nonprofit organization established in 1929, outed Dollar Tree, Kohl’s, Nationwide and UPS as corporations that instead of getting with the program and eliminating the racist practices that have now become radioactive, are rebranding in the apparent hope of flying under the radar while maintaining the status quo.
https://twitter.com/WillHild/status/1911931454537257379more
https://www.bizpacreview.com/2025/04/15/major-companies-going-into-stealth-mode-with-dei-programs-by-rebranding-1536462/
