December 16, 2024
The Top Five Presidential Public Relations Crises of 2024
By Ned Barnett
Each year end, public relations (PR) practitioners are quizzed on what they think are the top-five PR crises of the year.
Since I work more in politics than in business, I chose to consider the top five political – presidential – PR crises.
These are, from the inside, fairly obvious.
Number one has to be Trump getting shot, then almost immediately starting to manage the message even before a negative one could get out there.
He did this by fist-bumping the sky (on camera) and shouting “Fight, Fight, Fight.”
Surviving being shot could have proved a disaster, for one simple reason. If Trump had cowered or even reacted stunned, he could be painted as “less than” by an unfriendly media. The whole world would have seen it, so no post-shooting response could walk back an “apparently” cowardly reaction. But Trump instinctively reacted as the street-fighter his bio likes to suggest he once was, and it actually played well.
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https://www.americanthinker.com/articles/2024/12/the_top_five_presidential_p_r_crises_of_2024.html