Budweiser Humiliated at Sturgis After Woke Company's Stunt to Win Back Fans Epically Backfires

[rangerrebew]

Budweiser Humiliated at Sturgis After Woke Company's Stunt to Win Back Fans Epically Backfires

 By Samantha Chang
  August 10, 2023 at 6:38am
The punishing conservative boycott of Anheuser-Busch InBev’s Bud Light brand continues unabated, as the beer giant was unceremoniously blackballed at a major motorcycle event it sponsored in South Dakota.

The grim situation was captured in a TikTok video by user CycleDrag, who posted shocking footage Tuesday showing tent after tent with row after row of empty Budweiser booths that had been set up to promote the beer.

The TikTok video was shared on Twitter by a user who noted that there were “ZERO attendees at the Budweiser tent in Sturgis. This may be the BIGGEST marketing blunder of all time!”

https://www.westernjournal.com/budweiser-humiliated-sturgis-woke-companys-stunt-win-back-fans-epically-backfires/

[Kamaji]

Serves them right!

[Smokin Joe]

Wow. Not even 'dykes on bikes'?

(Don't drink and drive, ladies.)

[DB]

After doubling down on woke I don't think they'll be coming back. Was the DEI score worth it?

A public execution can do wonders for others going down the same path.

[catfish1957]

I love the fact that the term "woke" has almost become synonymous with toxic.  Funny how much can change in 3 years.

[Sighlass]

I wish the public would take in account more corporations that do exactly what Bud did, but slid under the radar from the general populace.

[Wingnut]

I love the fact that the term "woke" has almost become synonymous with toxic.  Funny how much can change in 3 years.

Rarely does a liberal term meant to show how enlightened libs were/are on social issues get turned around so fast.

[Hoodat]

You can't save your face and your ass at the same time.  A-B chose the former.

[Kamaji]

Rarely does a liberal term meant to show how enlightened libs were/are on social issues get turned around so fast.

[240B]

This may be the BIGGEST marketing blunder of all time!

We are going to teach all those shotgun hard working Christian White people to worship OUR Ideology! -- nope
Epic fail.

[DefiantMassRINO]

Capitalism is about capital gains, not DEI.

Corporations exist to serve the stock holders, not liberal social engineering fruit loops.

Corporations and their foundations can do public good with their profits, but their primary business is profit.  Public do-good-ism is a luxury that comes only after profitability.

[roamer_1]

Capitalism is about capital gains, not DEI.

Corporations exist to serve the stock holders, not liberal social engineering fruit loops.

THAT'S RIGHT. And Bud Light was a 'who's your daddy' moment... And not even from the board room... This, straight from the customer...

And in American business, the customer, the customer, THE CUSTOMER is always right.

DEI is now on its lips.It's going away. Many directors and whole departments being weeded out of HR.

So much for Stakeholder Corporatism. What fun this Bud Light thing has been!

[libertybele]

This may be the BIGGEST marketing blunder of all time!

We are going to teach all those shotgun hard working Christian White people to worship OUR Ideology! -- nope
Epic fail.

 

[roamer_1]

After doubling down on woke I don't think they'll be coming back. Was the DEI score worth it?

A public execution can do wonders for others going down the same path.

The hilarious part is that when they failed to 'defend' Dylan Mulvaney, AB's immaculate DEI score was removed.

You just can't make this sh*t up 

[Kamaji]

The hilarious part is that when they failed to 'defend' Dylan Mulvaney, AB's immaculate DEI score was removed.

You just can't make this sh*t up 

[mystery-ak]

https://twitter.com/OldRowOfficial/status/1689410543386341376

[Kamaji]

https://twitter.com/OldRowOfficial/status/1689410543386341376

[libertybele]

I do find this quite comical. Sturgis Rally is a huge event.  Just think of all the $$ that Bud is losing. Serves them right.