I certainly hope so. No more throwing money at or making decisions based on ESG or DEI crap.
That's right!

And that's what this is all really about. There's a rumble starting deep in the ground with this whole dang thing... Nobody started this Bud Light thing. No organized Right Wing thing going on here. Folks are just fed the hell up with it, and Bud Light was the last straw. They sponsored a twink tranny and blew half their own face off...
Men of all kinds just up and hollered nuff... And then the womenfolk did the same going after Target. It was organic - a groundswell.
But now it's coming down to the nitty gritty. So you make money or do you make beer? If you make money you can impose all that crap on your customers and get away with it.
Bbbbut - and it's a big hairy butt - You gotta make beer to make money. And you can't make folks buy it. No beer, no money. No money, no stock price. It all falls down.
And harvard trained CEOs and ESG minded sales executives are finding out a very, very valuable lesson. One they should have learned first:
The customer is always right.
Period.