Conservative Nonprofit Unveils 'Woke Alert' to Help Shoppers Avoid Companies Supporting Progressive Agendas
Steve Straub By Steve Straub
Published April 14, 2023 at 10:31am
A Washington, DC-based conservative nonprofit called Consumers’ Research has introduced a new text alert system called “Woke Alert,” aimed at helping shoppers avoid products from companies that allegedly cater to the “woke agenda.”
The organization focuses on the intersection of policy and consumerism and aims to provide conservative-minded customers with updates on companies that have adopted left-leaning marketing strategies or other policies.
The Woke Alert sign-up page states that many corporations prioritize progressive activists and their controversial agendas over customers, and these companies will only succeed if consumers ignore their actions.
As of Friday morning, warnings had already been issued for Bud Light, which faced criticism from the far right for partnering with transgender activist Dylan Mulvaney, and Jack Daniel’s 2021 “Small Town, Big Pride” campaign.
To drive user interest, the Woke Alert launch is supported by a six-figure ad campaign.
https://thefederalistpapers.org/opinion/conservative-nonprofit-unveils-woke-alert-help-shoppers-avoid-companies-supporting-progressive-agendas
