“The Rise of the Robots is Happening:” Security company releases “cringe” ad, depicting misfortune-prone security robots as commandos
FEATUREDUNCATEGORIZEDWIB CULTUREWIB POLITICS January 19, 2023 Staff Writer and Andy Wolf 0
A company that provides security robots has released a cringe-inducing ad that portrays the robots as “elite,” despite the devices becoming meme-worthy due to the public abusing them.
Knightscope Inc., a company that produces a variety of automated security robots (with a focus on the K-5 model), released a video that channeled the intro to “The A-Team,” complete with a helicopter dropping elite troops off in the jungle.
The “troops,” however, are a series of robots known for being somewhat clumsy and widely-disliked by the public.
For a company with its stock currently on a downward trend, losing $14 per share over 5 years [from $16.29 to $1.64], the bizarre video seems like a strange marketing move.
https://warisboring.com/the-rise-of-the-robots-is-happening-security-company-releases-cringe-ad-depicting-misfortune-prone-security-robots-as-commandos/
