New Army recruitment series is a scathing indictment of American society
By Sarah Sicard
Apr 22, 04:11 PM
GoArmy's YouTube channel currently features five benefits videos. (Screenshot via YouTube)
The Army’s latest recruitment video series has targeted American society in a daring bid to entice the country’s youth to become soldiers.
Rather than highlighting the unique opportunities that military service can provide, the branch has gone full petty, comparing what some consider baseline human rights benefits to the much weaker ones provided by the average American workplace.
The clips, featured on YouTube, essentially say, “the Army isn’t great, but it’s a hell of a lot better than working elsewhere.”
Focused on benefits like homebuying, paid parental leave, vacation days and pension plans, the underlying message of these videos seem less about recruiting and serve more as a commentary about the sad state of affairs for the average civilian employee. There are currently five of the ads, all part of a series called “Know Your Army.”
https://www.militarytimes.com/off-duty/military-culture/2022/04/22/new-army-recruitment-series-is-a-scathing-indictment-of-american-society/
