Why I'm boycotting Nike: Get woke and go brokeClay Travis, Opinion contributor
Published 12:24 p.m. ET Sept. 4, 2018
I'm not going to support a sports company that puts politics above sports.
The American footwear company Nike made the disastrous decision to pay Colin Kaepernick millions of dollars a year to be a spokesperson for their "Just Do It" advertising campaign.
The company's new tag line for Kaepernick is: "Believe in something. Even if it means sacrificing everything."
By "sacrificing everything," evidently Nike means "make millions of dollars more a year to appear in an advertising campaign than you would make as a back-up quarterback in the NFL." Boy, has Kaepernick ever sacrificed!
According to Yahoo Sports, he gets his own branded shoe line, shirts, jerseys and specific Kaepernick apparel. He will be paid a comparable amount to the best NFL players signed to Nike deals, millions a year.
Whereas in the past Nike signed and paid the best athletes in their sports — Michael Jordan, Tiger Woods, Andre Agassi, Bo Jackson, Serena Williams — now the company is signing a former athlete who is infamous for his politics.
Nike uses politics as a selling point
In so doing Nike has made the decision to forswear athletic dominance and instead embrace politics as its new selling point. Nike, the same company dealing with a discrimination lawsuit, is now the latest company to get woke. ...
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