Corona girls: the beer brand has used edecanes extensively in its marketing.
No more ‘edecanes:’ eye-candy models no longer allowed at Mexico City events'This job should not exist,' says mayorFriday, August 17, 2018
Attractive, sometimes scantily clad female models who are often employed at events to greet guests or simply to act as eye candy will no longer be allowed at government events in Mexico City.
The capital’s mayor, José Ramón Amieva, last week banned the employment of the attendants known in Mexico as edecanes at events sponsored by the local government, stating that “this job should not exist†because “it goes against policies of gender equality.â€
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While edecanes usually dress more conservatively at government and corporate events than when promoting products at trade fairs or sporting events, there have been some notable exceptions that have raised eyebrows and attracted criticism.
At the first presidential debate in the lead-up to the 2012 election, electoral authorities hired a Playboy model to hand out envelopes to the four candidates.
Julia Orayen appeared onstage in a tight, white dress with a cut-out front that revealed ample cleavage. Six years later, many have long forgotten the candidates’ pitches to voters but can clearly recall the edecan’s controversial appearance.
Politics and sexual allure mixed again in 2016 when the New Alliance Party held a campaign event in Mexico City featuring four semi-nude young women wearing nothing above the waist but body paint in the party’s trademark turquoise and white colors.
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https://mexiconewsdaily.com/news/eye-candy-models-no-longer-allowed/