Fruitcake is Fuel

[Elderberry]

Collin Street Bakery

Have you ever wondered, where do all the fruitcakes go when it's not Christmas time?

Starting in November, you can bet every holiday party you attend through the new year will have a traditional fruit cake adorning its table.  It’s a well-known fact; it’s what we have come to expect year after year. But what happens come January 1st?

Do all the fruitcake bakeries put away their bundt pans, store their flour, and wait in a patiently quite and expectant hibernation till cooler weather makes a reappearance?... NOPE!

Summer: The New Fruitcake Season

That’s right!  Fruit cake is becoming the camping food of choice for active summertime enthusiasts.  No longer just considered an after-dinner dessert, hikers, bikers, and campers are taking their fruitcakes out of the kitchens and into the wilderness!  Fruitcake is fuel. It was for your great-grandfather, and it still is for you.

Since most of you might not have ever considered fruitcake as an outdoor treat, it’s possible to think we are yanking your chain.  We can almost hear your internal thought process, “Good one Collin Street! Trail mix, granola bars, protein packs... These are the foods for outdoor athletes on the go. But fruitcake….?”

Fruitcake  vs. Trail Mix

Sure, it sounds like trail mix to us. The only difference between trail mix and fruitcake is the rich and luscious batter holding a fruitcake’s ingredients together. Outdoor enthusiasts bored of packing trail mix and meal replacement bars realized this connection too.  Thus a new source of nutrition was found and a new camping food trend was born! We understand your initial confusion - but take a moment and think about what makes fruit cake a fruitcake:
 
1. Mounds of dense, protein-rich nuts
2. Delicious, energy-packed dried fruit
3. Sweet, natural, golden honey

Fruitcake is Perfect for the Outdoors

We sent our fruitcake on a hike with outdoor trail hiker Jeremy.  Recently returning from a three and a half day hiking trip inside Big Bend National Park in Texas,  Jeremy packed a few of Collin Street Bakery’s finest fruitcake with him instead of traditional MREs (Meals Ready to Eat aka. dehydrated food) or trail-mix.   

Jeremy: I was the only one not using dehydrated meals in a bag (MREs). Instead, I took two (fruitcakes), just because of weight... I like fruitcake!

CSB: So you’ve had fruitcake before?

Jeremy: Oh yeah! I've had plenty of them.  A lot of the guys that we went on the trip with were like, "I don't know if we're eating enough." Some of the guys, I think had lost 10 pounds (by the end of the trip). I didn't even weigh myself because I didn't think about it... I basically lived off of the fruitcake, almond butter packets, and beef jerky.

More: https://www.collinstreet.com/blog/fruitcake-is-fuel?send_to=%2Fblog

[TomSea]

Sort of like fig newtons but with nuts.  The next time, I go by this one bakery, I will take a look.  Almond butter too, it's so expensive though.