IKEA engineers are pretending to live on Mars to help them design better furniture
Really.
By Rachel Feltman Yesterday at 3:36pm
But will there be meatballs?
IKEA
At face value, it sounds delightfully goofy—and totally useless: Swedish furniture company IKEA, known for creating impossibly cheap (and often incredibly chic) flat-pack furniture, has sent several of its engineers to live in a Mars simulation. Yes, the brave men and women who designed your beloved EKTORP sofa and GJÖRA bed frame are hanging out at the Mars Desert Research Station in Utah, playing at space colonization.
http://www.popsci.com/ikea-mars