Can I add that in the present technological environment, in certain cases ( i.e -what is most being drilled in this country), one needs a rock sufficiently brittle so as to be effectively fracced? Ductile rocks like shales just have a very poor chance of responding well to the creation of fracture systems, whether naturally or artificially, which means the oil may be present, but unlikely to make commercial producing wells. The Bakken shales are notable examples.
Interesting you should mention the Bakken Shales. The Lower Shale is known to be serious trouble for excursions from the upper Three Forks or lower Middle Bakken precisely because it will slough with such rapidity that it will stick the drill string. In areas where infill wells are drilled following wells that have been fracced, the shale cuttings are about like coffee grounds--even the slough. and on the Nesson Anticline just south of Tioga, I recall seeing the shales in core which although natural fractures were healed with calcite, the orientation scribes in the core barrel induced fractures in the shale. Unlike much other shale I have seen, the organic content is so high they tend to be brittle. Compared to the shale in the lower Three Forks (relatively low organic content, and older) and Shale Formations like the Pierre, Cody, Mowry, and others they are far less ductile, and are considerably different in character. In drilled samples, the cuttings look like coal more than shale.
In the Bakken, the preferred target is the lower half of the upper 20 ft of the Middle Bakken in the deep part of the Basin, which affords room to avoid the shale and proximity to if not direct passage through the better porosity.
Different oil companies have different strategies, and vary from being concerned with staying with the lower gamma ray signatures in the interval where present to just selecting a track that should cut through the general area of the better rock and letting the frac do the rest, while avoiding shale contact.
The Middle Bakken lithology varies, and I have seen everything from pelletal Limestone in northern Dunn County ND (south of the River), to very fine sand/siltstone to (sometimes silicified) microsucrosic to sucrosic dolomite, depending on where you are in the Basin, and sometimes a mix. The Elm Coulee Field wells I worked had the most consistent lithology, and in the deeper basin it varied, depending on where you were.
The Bakken Shales are plenty brittle, but a great deal of the generated oil had already escaped to the Middle Bakken and Upper Three Forks (and Pronghorn, where present). When the wells were drilled in the mid 80s, few reached payout because they drilled in the shale, and and not in the adjacent Middle Bakken and Upper Three Forks reservoirs.
The first Bakken well I worked was in 1980, quite by accident, on the Billings Nose. We drilled into the Middle Bakken and took a kick. It wasn't the well target, but the 4 feet of perfs in the top of the Middle Bakken produced 580MCF of gas and 70 bbls of condensate a day IP. The actual targets for the well were the Fryburg and Duperow.
I found out later that other wells had been made in the Bakken in other parts of the Basin, all vertical, most by serendipity, not design, as the Bakken was not the intended deepest target (often Red River or Interlake). Those, however, were vertical wells, not horizontal wells. The Bakken was notoriously difficult to Drill Stem Test in open hole (mainly because of the brittleness of the shale), and most operators simply consigned it to something to check out before P&Aing a well that had produced from deeper targets.
It wasn't until interest was revived in horizontal drilling for carbonate targets (my first was in 1990 in MT) and after much of the Bowman area (ND) Red River play had been drilled, that drilling in what would become the Elm Coulee Field began, and I was lucky enough to have been working for a client who had an itch to check that out early on.
We drilled an infield well in Richland County, MT, with a Red River Target, and I saw what I knew the other companies were looking at in the Bakken in samples from that wellbore. While we made a very good well in the Stonewall Fm., and the client didn't want to mess with that, we did come back after a couple of more vertical wells and drill their first Bakken Lateral. That was pretty much the end of my evaluating vertical wellbores, back in 2001, from then on, it was horizontal wells in the Bakken or Three Forks.