J.C. Penney ad apologizes to customers

[Cincinnatus]

NEW YORK — J.C. Penney is sorry and it wants your business back.

That's the gist of its latest ad, a public "mea culpa" which the mid-priced department-store put on its YouTube and Facebook pages.

The ad, titled "It's no secret," shows shots of women working, playing with their children and doing other everyday activities.

"Recently J.C. Penney changed," a voiceover states. "Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you."

The ad comes after the Plano, Texas-based company earlier this month fired its CEO, Ron Johnson, after 17 months on the job and rehired his predecessor Mike Ullman

Johnson's ambitious changes included getting rid of most sales and bringing in new, hip brands. The strategy was designed to attract younger, wealthier shoppers in a bid to reinvent the stodgy retailer, but it alienated Penney's loyal customers and caused sales to plummet.

The ad acknowledges the missteps and asks customers to return to its stores.

"Come back to J.C. Penney. We heard you, now we'd love to see you," the voice-over states.

http://www.tri-cityherald.com/2013/05/01/2378233/jc-penney-ad-apologizes-to-customers.html

[Rapunzel]

I was in a couple of weeks before they fired Johnson -- he RUINED our local store... and I swore not to return.  There was a time I had to pick and choose what I wanted because there was so much to choose from, this time there was nothing that was worth my time or money... even the shoe department was changed and totally sucked.

[mountaineer]

I never stopped going to JCP because my hairdresser works in their salon, but it wasn't until recently that I considered looking at their clothing. Just got Mr. M a nice pair of golf shorts.  ^-^

[jmyrlefuller]

Get that filthy weasel Soros out of your ownership and maybe I'll consider it.