‘CULTURAL CORRECTION’: 10 Major Brands Dial Back the LGBTQ Pride

[rangerrebew]

‘CULTURAL CORRECTION’: 10 Major Brands Dial Back the LGBTQ Pride
Tyler O’Neil

•   June 27, 2026
 
Major brands such as Amazon have been dialing back their public support for LGBTQ Pride after President Trump's executive orders and a cultural backlash.
Amazon employees march in a Detroit Pride Parade on June 9, 2024. (Jim West/UCG/Universal Images Group/Getty Images)

Companies have been dialing back their LGBTQ+ Pride messaging since President Donald Trump took office last year, and analysts say that contributes to a less divisive marketplace.

“This is both a market correction and a cultural correction,” Allen Mendenhall, a senior adviser for The Heritage Foundation’s Free Enterprise Initiative, told the Daily Signal. “After years of performative corporate activism, companies are rediscovering that their customers—particularly families—do not want firms serving as vehicles for ideological agendas.”

“Businesses are increasingly rejecting pressure from activist investors and corporate bureaucracies in favor of listening to consumers and respecting longstanding moral and religious convictions,” he added. “Top-down cultural engineering is losing its grip.”

https://www.dailysignal.com/2026/06/27/10-companies-dialing-back-lgbtq-pride-messaging/

[rangerrebew]

More companies need to get the out of the social/political advertising market and refocus on business.  They might do better.  By that I mean companies are using social/political advertising, taking a political stance on social issues to get free advertising from the media in their stories.  Well, there are two sides to that ploy and, apparently, some companies are starting to realize it.

[andy58-in-nh]

Was it ever a good idea to allow 3% of the population - many of whom don't care anyway -  to dictate the marketing strategies of billion-dollar conglomerates?

Loud, obnoxious, cry-bullying and well-funded (by political rent seekers and power mongers) minorities should never be allowed to control the cultural and social levers of a free society.