Kamala Harris Campaign Rebrands in Attempt to Appeal to Gen ZJasmyn Jordan 5 Feb 2026
Following her 2024 presidential defeat, former Vice President Kamala Harris’s @KamalaHQ account this week rebranded as “Headquarters,” unveiling what it calls a “Gen-Z led progressive content hub.”
The transition was teased Wednesday night on X with a stylized login animation showing multiple failed password attempts—“waytooonline,” “thebabysitterisweird,” and “project2025wasreal”—before successfully logging in using the password “headquarters.” The video ends with a black screen bearing the word “TOMORROW,” accompanied by suspenseful music.
On Thursday, the account formerly known as @KamalaHQ changed its handle to @headquarters_67 and released the following message:
“Welcome to Headquarters, the new Gen-Z led progressive content hub.”
The number “67” likely refers to a catchphrase that emerged in 2025 and quickly spread among young people, both online and in everyday conversation.
A promotional video featuring Harris accompanied the announcement. In the clip, an off-camera voice asks, “Madam Vice President, what’s going on with Kamala HQ?” to which Harris replies:
Well, I’m so glad you asked. I have good news. So Kamala HQ is turning into headquarters, and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders. I’m really excited about it, so stay engaged and I’ll see you out there. Thank you.
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https://www.breitbart.com/politics/2026/02/05/kamala-harris-campaign-rebrands-in-attempt-to-appeal-to-gen-z/