Vegan dream in tatters as $8bn fake meat darling now worthless after brutal Wall Street sell off
By BEN SHIMKUS, US CONSUMER REPORTER
Published: 22:51 EDT, 13 October 2025 | Updated: 03:53 EDT, 14 October 2025
A bellwether in the vegan food industry is getting a raw deal on Wall Street.
Beyond Meat — once worth $7.8billion — is now almost worthless after an attempt to tackle its debt got the thumbs down from investors.
The near collapse of Beyond isn't just a blow for the company itself — it's a clear symptom of the wider vegan food industry.
As the poster child for plant-based meat, analysts say its struggles underline the sector's core problems: limited consumer demand, high prices, and products that often fail to deliver on taste or convenience.
Beyond's stock plunged 50 percent Monday after the company announced a sweeping plan to swap its old debt for new loans and issue hundreds of millions of new shares.
https://www.dailymail.co.uk/yourmoney/article-15188259/beyond-meat-vegan-burger-stock-price-drop.html
