Target stores switch focus from LGBTQ to USA: ‘The vibe shift is real’

[mystery-ak]

Target stores switch focus from LGBTQ to USA: ‘The vibe shift is real’
June 5, 2025 | Frieda Powers

As June officially kicked off Pride Month, many Target customers noticed a decidedly different vibe at retail stores that previously showcased LGBTQ displays.

Social media posts have noted that the “vibe shift is real,” crediting the election of President Donald Trump and the return to sanity in much of the country as the impetus for the changes being seen in Target stores.

“Target replaced their Pride Month aisle with USA Pride,” the popular End Wokeness account on X posted, along with images from the retail giant’s Pride displays from previous years and the patriotic items being showcased in current displays.

https://twitter.com/EndWokeness/status/1930267356032389132

more
https://www.bizpacreview.com/2025/06/05/target-stores-switch-focus-from-lgbtq-to-usa-the-vibe-shift-is-real-1548981/

[Wingnut]

Meh. To little to late.  Target is following Kohls down the drain.  Both should be out-of-business in a few short years.  Not because of DEI, but because their stores suck

[corbe]

   Salvation Army Santa still unavailable for comment.

[mountaineer]

Target was one of the first companies to go pro-gay woke several years ago, even before all the trans stuff permeated the business world. It would be nice if they all stopped the pride month idiocy.

[Polly Ticks]

Target was one of the first companies to go pro-gay woke several years ago, even before all the trans stuff permeated the business world. It would be nice if they all stopped the pride month idiocy.

No kidding. Meanwhile, in my local office:

"To: Louisville Associates

Join us Thursday, June 5, from 11:00 a.m. to 12:00 p.m. ET as we kick off Pride Month with a meaningful activity -- writing letters of support to trans folks through Point of Pride (website link). It's a chance to share kind words and encouragement while connecting with colleagues. While you write, enjoy a charcuterie spread from Board and You!

We will also begin a canned food drive to go throughout June to support the Louisville Pride Foundation's Food Pantry.  Canned goods should be dropped off in the cafe."

[mountaineer]

we kick off Pride Month with a meaningful activity -- writing letters of support to trans folks

I thought "pride month" was about LGBTQ etc - all the categories, not just the Ts. Oh well.

[Cyber Liberty]

Exit question:  Can one still buy "tuckable" boys underwear at Target?  All the discussion is about floor displays, but what's on the back wall shelves?