Psaki bombs: MSNBC’s newest primetime program sheds 53% of viewers from key demo in second episode
Ex-Biden press secretary struggles to keep advertiser-coveted viewers
Brian Flood By Brian Flood Fox News
Published May 9, 2025 10:55am EDT
MSNBCs Jen Psaki brushed off age concerns about Biden by comparing him to Trump
MSNBC host Jen Psaki brushed off concerns about former President Bidens age, prior to him dropping out of the race, often by comparing him to his opponent, Donald Trump.
MSNBC’s Jen Psaki bombed on Wednesday night.
Psaki took over MSNBC’s coveted 9 p.m. ET timeslot on Tuesday through Fridays this week as "The Rachel Maddow Show" returned to only airing on Mondays, after Maddow temporarily returned to airing five nights a week during President Donald Trump’s first 100 days in office.
Psaki, a former Biden administration press secretary, hosted "Inside" on Sundays and Mondays, and now hosts "The Briefing" at the critical hour.
On Tuesday, Psaki’s "The Briefing" debuted with 1.2 million viewers and 139,000 in the advertiser-coveted demographic of adults aged 25-54, but her second episode on Wednesday plummeted to just over one million total viewers and only 65,000 in the demo.
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MSNBC’s Jen Psaki bombed on Wednesday night.
Jen Psaki took over MSNBC’s coveted 9 p.m. ET timeslot on Tuesday through Fridays this week as "The Rachel Maddow Show" returned to only airing on Mondays. (Screenshot/MSNBC)
MSNBC’s newest program shed a staggering 53% of its demo viewers compared to the first episode only one day prior. Psaki’s program also lost a whopping 67% of viewers between the ages of 18-49 after only one episode, as "The Briefing" averaged 113,000 on Tuesday and only 37,000 on Wednesday.
https://www.foxnews.com/media/psaki-bombs-msnbc-newest-primetime-program-sheds-53-viewers-key-demo-second-episode
