March 26, 2025 6:01pm EDT
EXCLUSIVE: Young women's leadership nonprofit responds to YETI 'political' order cancellation: 'Do better'
According to Begg, YETI claimed, 'There's nobody else to talk to you, it's just a solid no'
By Jasmine Baehr FOXBusiness
Thermal cup brand YETI has come under fire on social media for refusing to fulfill an order for a young women's nonprofit leadership organization.
In emails obtained exclusively by FOX Business, the brand had previously fulfilled an order for the Clare Boothe Luce Center (CBL) worth $3,797.84 in May of last year with the same exact logo customization.
The Clare Boothe Luce Center for Conservative Women in northern Virginia, a nonprofit, describes itself as "an all-women organization that specializes in the conservative outreach, education, and mentorship of young women." The center is named after Clare Boothe Luce, herself a celebrated playwright, congresswoman and ambassador to Italy.
"[Luce] actually has an amazing quote that we use all the time, ‘Courage is the ladder upon which all the other virtues mount.’ And she was courageous," said Clare Boothe Luce Center President Kimberly Begg in an interview with FOX Business. "We think that that is the one quality above all else that young women need, to be courageous."
In emails obtained by FOX Business, YETI responded to inquiries from the Clare Boothe Luce Center regarding their canceled March 20, 2025, order citing item no. 15 or "Custom Products" in their terms and conditions.
According to the brand, "YETI values respect, tolerance and open dialogue, and we serve a diverse and varied customer base. YETI has the sole discretion to reject any order that we deem inappropriate for production… Starting with our first customized Ramblers in 2015, we’ve used our best efforts to avoid creating custom products with political affiliations or associations. Because the process we use to identify political affiliations and associations involves human judgment, we may inadvertently accept an order and mark a YETI product with a candidate’s name or campaign slogan simply because we weren’t familiar with it when the order was placed."
more
https://www.foxbusiness.com/politics/young-womens-leadership-nonprofit-responds-yeti-political-order-cancellation-do-better
