Joy Reid’s MSNBC downfall exposes how little power DEI has left
Opinion by David Kaufman • 18h
Axed former MSNBC anchor Joy Reid is quickly becoming the Kamala Harris of nightly news cable. Like the former vice-president, Reid is out of a job – sent packing by the notoriously liberal television channel as it contends with plummeting ratings and a reform-minded new boss. Like Harris, she is clearly unable to understand why.
The cancellation of Reid’s evening program The ReidOut should hardly have come as a surprise. Both Reid and MSNBC have faced a swift and steady decline since Donald Trump was re-elected president. In early December, Reid’s show averaged around 759,000 nightly viewers, a 47 per cent decline from an average of 1.4 million just before election day. Although that number has recovered somewhat, a recent broadcast of The ReidOut still ranked a dismal 126th on Neilson’s list of the most popular television programs.
Reid’s tearful rant on a Tuesday podcast explains much of why her time in America’s living rooms each evening reached its expiration date. Like Harris’s infamous November video, posted a few weeks after she lost to Trump, Reid’s check-in was raw and unscripted and messy. It also laid bare the extent of Reid’s identity-obsessed agenda and how neutered it’s become under Trump 2.0.
https://www.msn.com/en-us/tv/news/joy-reid-s-msnbc-downfall-exposes-how-little-power-dei-has-left/ar-AA1zQrjr?ocid=msedgdhp&pc=HCTS&cvid=c1bebf191ef64d6fbc84b6c3c22483d1&ei=32
