Big Tech On The Path To Net Zero: The Story With Amazon And Apple
July 17, 2024/ Francis Menton
Before everything got disrupted by the attempt on President Trump’s life, I had written a post last week titled “Big Tech On The Path To Net Zero.” That post looked at the most recently issued “sustainability” reports from Google, Microsoft and Meta, and noted that all three admit to going rapidly in the opposite direction from “net zero.” As their businesses grow in the direction of power-hungry data centers and AI, they inevitably require large incremental amounts of always-available electricity — the kind of electricity that wind and sun cannot provide. Lacking viable alternatives to fossil fuels, their “emissions” rise.
But, you might ask, how about Amazon and Apple? They too put out annual “sustainability” reports. Here is the “2023 Amazon Sustainability Report” (that appears to have just been issued); and here is the “Apple Environmental Report covering fiscal year 2023,” that came out in April. Unlike the similar Reports issued by Google, Microsoft and Meta, these Amazon and Apple Reports do not admit to lack of progress (let alone negative progress) on the “net zero” goal. Are they being honest?
The answer is that these Reports from Amazon and Apple are substantially less honest than the efforts of Google, Microsoft and Meta. Amazon’s Report follows the general pattern of the Google, Facebook and Meta Reports, with happy talk in the introduction and summaries and then some potentially real information buried deep in the interior. Apple’s Report is the worst of the lot, and can best be described as an effort at deception and misdirection. Let’s take a look.
https://www.manhattancontrarian.com/blog/2024-7-17-big-tech-on-the-path-to-net-zero-the-story-with-amazon-and-apple
