Vivek Ramaswamy cancels TV ad spending before Iowa caucuses
by Mabinty Quarshie, National Politics Correspondent
December 27, 2023 07:44 AM
Republican presidential candidate Vivek Ramaswamy's campaign canceled all TV ad spending less than three weeks before the first nominating contests in the GOP primary began.
Ramaswamy's campaign has signaled that the canceled TV ad spending does not indicate he will drop out before the Jan. 15 Iowa caucuses and the Jan. 23 New Hampshire primary but that they are choosing to spend campaign finances in a more strategic manner.
“We are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls, and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out,” Tricia McLaughlin, the campaign’s spokeswoman, told NBC News on Tuesday.
“As you know, this isn’t what most campaigns look like. We have intentionally structured this way so that we have the ability to be nimble and hypertargeted in our ad spending,” McLaughlin continued.
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