Oh Dear – Sales Decline of Bud Light Worsening, Latest Report -28.5%June 27, 2023
Sundance
As Anheuser Busch continues supporting alphabet “pride” and transgender grooming rallies around the nation, the sales of their products continue declining. However, that did not stop the marketing and advertising sector from awarding “creative marketer of the year” to Anheuser Busch at Cannes Lions, which is dubbed the “Oscars for the advertising industry.”
[New York Post] – Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
Bud Light’s sister brands under the Anheuser-Busch umbrella also experienced lagging sales in the seven-day period which ended June 17, according to the data.
Sales of Budweiser dropped 12.3% while another Anheuser-Busch brand, Michelob Ultra, fell by 4%. (read more)
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Source:
https://theconservativetreehouse.com/blog/2023/06/27/oh-dear-sales-decline-of-bud-light-worsening-latest-report-28-5/
