What a shame! LEGO's have been around since my kids were little, and I have purchased at least a hundred sets if not more for my kids and grandkids. No more!
LEGO Embraces Drag Queen MarketingThe LEGO Group recently released the "Everyone is Awesome" set, a display model inspired by the "Progressive Pride" flag. The set features LEGO monochrome minifigures assembled on a LEGO flag.
According to the set's designer, none of the figures in the set is explicitly gendered except for a purple-clad drag queen figurine. The set is the first produced by the corporation explicitly promoting the LGBT movement, although the LEGO Trafalgar Square set included a Pride flag, and LEGO has sold bride and groom "BrickHeadz" figures separately to avoid heteronormativity, according to The Guardian. Mary Rice Hasson, a scholar at the Ethics and Public Policy Center, told the Washington Free Beacon that the shift toward promoting liberal social values to children is the result of decades of campaigning by special interests.
"It was [activists'] strategic move towards institutional capture by appointing themselves as social justice arbiters, setting an ideological bar for ‘equality' in the workplace," Hasson said.
LEGO did not return a request for comment.
Although the "Everything is Awesome" set promotes progressive pride, the company has faced blowback from activists for recommending the set for people 18 and older. One activist criticized LEGO for suggesting the product was unsuitable for children. The company has made an effort to support the LGBT movement's youth activities in other ways. It has publicly partnered with Diversity Role Models, a United Kingdom-based charity that purports to "create safe spaces where young people can explore difference and consider their role in creating a world where we all feel accepted." The group charges hundreds of dollars for half-day and full-day workshops to parents, students, and companies through its consultation services................
https://freebeacon.com/culture/lego-embraces-drag-queen-marketing/
