Lego sales surge as housebound families turn to playhttps://www.foxbusiness.com/markets/lego-sales-surge-coronavirusCOPENHAGEN (Reuters) - Sales of Lego jumped 14% in the first six months of the year as families under coronavirus lockdowns spent more time playing together at home, the Danish toy maker said on Wednesday.
Family-owned Lego has returned to growth since 2017, when a decade of double-digit sales increases came to an abrupt halt.
Since then, the company has managed to outpace growth in the overall toy market, a trend that continued between January and June. Best known for its colourful plastic bricks, Lego competes for market share with the likes of Barbie maker Mattel and Hasbro.
Open-ended toys whose "stories" are created by the player rather than canned into the toy are the best! While Lego does model kits, their generic bricks are about as open-ended as they can get.
