Grumpy Cat’s owner is facing a major financial loss — there’s no insurance for pet influencers
Jacob Passy
8 hrs ago
Grumpy Cat, pictured here with her owner Tabatha Bundesen, died this week at the age of 7.© Getty Images Feline celebrity Grumpy Cat, whose real name was Tardar Sauce, died this week due to complications from a urinary-tract infection, her owners shared Friday. The cat, who was seven years old, first rose to fame after a photo of her went viral on Reddit in 2012.
In the intervening years she has become one of the most recognizable animals in the world. As a result, she’s had marketing deals with companies ranging from Honey Nut Cheerios (GIS) and Friskies (NSRGY) cat food and starred in a television film where she was voiced by actress Aubrey Plaza. Her likeness was emblazoned on hundreds of products sold through her online shop, and she was a popular figure at fan conventions.
While her sour-puss appearance brought joy to millions of fans across the globe, her death will bring more than heartache for her owner, Tabatha Bundesen. It will also represent a major financial loss.
Pet life insurance exists, but it’s a rarely offered product and would be of little help to the owners of a famous pooch or kitty. It’s not designed to cover losses related to pets who double as income-generators for their owners.
<..snip..>
http://www.msn.com/en-us/lifestyle/lifestyle-buzz/grumpy-cats-owner-is-facing-a-major-financial-loss-%e2%80%94-theres-no-insurance-for-pet-influencers/ar-AABCIrN?ocid=ientp