Indeed it isn't! Goldwater is the guy who awakened me politically. Although I was still in HS at the time, I literally cried when he lost to Johnson. It's as though I somehow unconsciously knew what was about to befall us.
I still have my Goldwater Dollar, but I lost the tie in the fire (narrow black tie with Goldwater '64 on it). I used to wear it to local GOP meetings, just to gig 'em.