I see a lot of pro-Trump and anti-Hillary content on Facebook
Add to that the growing trend to cut the cable, over cost, commercials, and crappy content, there is a disruptive element to this cycle.
The fact is Trump won in the primaries, without traditional television ads. He isn't going to waste money on things that don't work.
So what, if in the last 60 days Hillary has outspent him, and what has it accomplished? Earned media is hugely important, and Hillary won't get any staying home to rest this weekend.
Bannon is a new-media expert. Kellyanne is a smooth, intelligent professional. It should be fascinating down the final weeks.