The Briefing Room
General Category => Economy/Business => Topic started by: mystery-ak on May 17, 2023, 01:47:51 pm
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Bud Light To Woo Customers With Camouflage Bottles After Mulvaney Backlash: REPORT
Sarah Weaver
Social Issues Reporter
May 16, 2023 6:46 PM ET
Anheuser-Busch is set to temporarily produce Bud Light and Budweiser bottles featuring camouflage prints and images honoring fallen veterans, the New York Post reports.
The move comes as Anheuser-Busch scrambles to regain customers after a significant drop in sales. The beer company faced a massive boycott for using controversial transgender TikTok star Dylan Mulvaney in advertisement promotions in April.
A distributor who did not wish to be identified told the New York Post that the bottles will have a camouflage print and images of the “Folds of Honor” program. Folds of Honor is a non-profit program that provides academic scholarships to children and spouses of fallen and disabled veterans and first responders.
Bud Light sales have fallen by an estimated 23.4% compared to this time a year ago, with in-store sales plummeting 26% during the week ending April 22. Sales of Michelob Ultra, another Anheuser-Busch beer brand, have also dropped 4.4%, according to Bump Williams data.
https://twitter.com/HowieCarrShow/status/1658583889156161537
more
https://dailycaller.com/2023/05/16/bud-light-camouflage-bottle-dylan-mulvaney-backlash/
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We shall see.
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https://twitter.com/atensnut/status/1658856386543996929
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Bud Light attempts to make themselves invisible.
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NOT gonna work.
Apologize.
Promise to turn from stakeholder corporatism.
Promise to be what made you a part of Americana
Because you have proven you are not that anymore.
Choose or die.
Get woke, go broke
FAFO
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“It’s an aluminum bottle,” the source told The Post, asking not to be named. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
Considering what started this, that may be a poor choice of words...
Oh, it's a manly beer now, because it wears camo... :silly:
Saw a local liquor store ad...specials on Leinenkugal, Keystone, Coors light and Miller Lite, but no mention of Bud Light...
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Considering what started this, that may be a poor choice of words...
Oh, it's a manly beer now, because it wears camo... :silly:
Saw a local liquor store ad...specials on Leinenkugal, Keystone, Coors light and Miller Lite, but no mention of Bud Light...
Heard tell they're trying to give it away... Buy a case for 20 bucks and get a 20 dollar rebate. Buy a case, get a free pizza...
NOPE.
FAFO :silly: