The Briefing Room
General Category => Economy/Business => Topic started by: mystery-ak on April 10, 2023, 01:35:49 pm
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Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclusivity
5–6 minutes
Transgenderist Dylan Mulvaney may be basking in woke praise for the moment, but should Bud Light suffer lasting damage from his marketing promotion, he may well have to share the spotlight with an actual woman as the face of that sinking ship.
The near future for the marketing team at Anheuser-Busch wasn’t looking brighter after a recent interview with a Bud Light vice president went viral where she derided the brand’s traditional “fratty” image in her push for woke alternatives. Joining the “Make Yourself At Home” podcast on March 30, Alissa Heinerscheid, vice president of marketing foretold the direction of the brand ahead of Mulvaney’s coming out as a beer influencer unlike “fratty” predecessors.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” she contended.
“So I had this super clear mandate. Like, we need to evolve and elevate this incredibly iconic brand and my — what I brought to that was a belief in — okay, what does evolve and elevate mean? It means inclusivity,” Heinerscheid excitedly argued. “It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is sort of the heart of evolution. You gotta see people who reflect you in the work.”
more
https://www.bizpacreview.com/2023/04/10/bud-light-marketing-vp-explains-what-inspired-her-to-update-fratty-out-of-touch-brand-with-inclusivity-1348513/
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“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” she contended.
Not much of a businesswoman, if she doesn't grasp that those "fratty" beer drinkers are exactly who buys this crap (although they'll settle for Keystone or Busch, if they can't afford the Bud Light). In any event, the tranny drinkers she thinks she's attracting won't make up for the former Bud Light drinkers she's alienated and who are switching to Miller or Coors products.
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Not enough Bud Light to make the Tranny a 10 at 2.
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Not much of a businesswoman, if she doesn't grasp that those "fratty" beer drinkers are exactly who buys this crap (although they'll settle for Keystone or Busch, if they can't afford the Bud Light). In any event, the tranny drinkers she thinks she's attracting won't make up for the former Bud Light drinkers she's alienated and who are switching to Miller or Coors products.
Coors is all on board with the alphabet agenda, too.
Golden, Colorado is another former Front Range mining town gone all liberal, like so much of Colorado (Aspen, for example got its start mining silver and lead).
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Coors is all on board with the alphabet agenda, too.
I know. It's hard to find a manufacturing company - whether of beer or widgets - that's isn't toeing the woke line. It's just that AB Inbev, maker of Bud Light, is getting all the attention this week.
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I know. It's hard to find a manufacturing company - whether of beer or widgets - that's isn't toeing the woke line. It's just that AB Inbev, maker of Bud Light, is getting all the attention this week.
Back in the day (when I drank) Miller Lite was reasonably palatable (for a light beer).
Of course, there was 3.2 beer around then (kidney flush) and 'light' beer had no appeal to many of us.
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Naragansett Beer, for the out of touch.
(https://cdn.shopify.com/s/files/1/0897/0774/files/Narragansett_KillerBeer_Crushit-e1347033715943.jpg)
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Basically I'm to the point of cutting out all the expenses I can, live simply, then use the extra cash to pay a little more for local and regional brands, and give Big Corporate the financial boot.
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Basically I'm to the point of cutting out all the expenses I can, live simply, then use the extra cash to pay a little more for local and regional brands, and give Big Corporate the financial boot.
:beer:
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:facepalm2:
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Alissa Heinerscheid
(https://pbs.twimg.com/card_img/1645423030330445824/qNVqMoC-?format=jpg&name=small)
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Alissa Heinerscheid
(https://pbs.twimg.com/card_img/1645423030330445824/qNVqMoC-?format=jpg&name=small)
Wonder when he transitioned?
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Bud Light marketing VP explains what inspired her to update ‘fratty, out of touch’ brand with inclusivity
5–6 minutes
Transgenderist Dylan Mulvaney may be basking in woke praise for the moment, but should Bud Light suffer lasting damage from his marketing promotion, he may well have to share the spotlight with an actual woman as the face of that sinking ship.
The near future for the marketing team at Anheuser-Busch wasn’t looking brighter after a recent interview with a Bud Light vice president went viral where she derided the brand’s traditional “fratty” image in her push for woke alternatives. Joining the “Make Yourself At Home” podcast on March 30, Alissa Heinerscheid, vice president of marketing foretold the direction of the brand ahead of Mulvaney’s coming out as a beer influencer unlike “fratty” predecessors.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” she contended.
“So I had this super clear mandate. Like, we need to evolve and elevate this incredibly iconic brand and my — what I brought to that was a belief in — okay, what does evolve and elevate mean? It means inmclusivity,” Heinerscheid excitedly argued. “It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men. And representation is sort of the heart of evolution. You gotta see people who reflect you in the work.”
more
https://www.bizpacreview.com/2023/04/10/bud-light-marketing-vp-explains-what-inspired-her-to-update-fratty-out-of-touch-brand-with-inclusivity-1348513/
@mystery-ak
How can he/she/it/undecided even tell the difference between a man and a woman when even THEY don't know what they are?
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Alissa Heinerscheid
(https://pbs.twimg.com/card_img/1645423030330445824/qNVqMoC-?format=jpg&name=small)
@mystery-ak
Just out of curiousity,what does the typical Jew think about trannies?
Asking because I have no idea. Are they allowed to attend religious services?
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Alissa Heinerscheid
(https://pbs.twimg.com/card_img/1645423030330445824/qNVqMoC-?format=jpg&name=small)
The fact this person has children's artwork behind Him(er) is a really bad sign by itself.
And rainbows? Hmmmm....
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Alissa Heinerscheid
(https://pbs.twimg.com/card_img/1645423030330445824/qNVqMoC-?format=jpg&name=small)
Looks like a fake-fem to me.
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Doesn't matter what the 'intent' was. That thing they chose to represent them is the worst possible choice. He/It is hideously repulsive. He is repulsive to EVERYONE. Men, women, and even homosexuals are disgusted by his screw ball mockery of what he thinks a woman or a gay man is.
And putting him in a bathtub with obvious sexual overtones was creepy as hell. This marketing campaign will join New Coke as one of the worst ideas in American retail. And like New Coke, it will be presented as an MBA case study in failure for the next 50 years.
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@mystery-ak
Just out of curiousity,what does the typical Jew think about trannies?
Asking because I have no idea. Are they allowed to attend religious services?
I'm not Jewish so I don't know.. :shrug:
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@mystery-ak
Just out of curiousity,what does the typical Jew think about trannies?
Asking because I have no idea. Are they allowed to attend religious services?
It's a cultural rather than a religious thing.
Jewish conservatives like me probably feel the same way you do about it: disgusted and grossed-out.
My big-city liberal Jewish cousins seem to think it's "brave", or something. As though celebrating mental illness was something of which to be proud.
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Not much of a businesswoman, if she doesn't grasp that those "fratty" beer drinkers are exactly who buys this crap (although they'll settle for Keystone or Busch, if they can't afford the Bud Light). In any event, the tranny drinkers she thinks she's attracting won't make up for the former Bud Light drinkers she's alienated and who are switching to Miller or Coors products.
Big mistake. HUGE.
That Bud Light car at NASCAR is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.
Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.
I will never cross their threshold. **nononono*
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Not enough Bud Light to make the Tranny a 10 at 2.
Yabut... Tequila. :shrug:
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Anybody want to take bets on when Alissa Heinerscheid gets fired?
I am betting she doesn't make it through next week.
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Anybody want to take bets on when Alissa Heinerscheid gets fired?
I am betting she doesn't make it through next week.
She isn’t going anywhere
In fact, I wouldn’t be surprised if she gets promoted
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https://www.youtube.com/watch?v=xzyz3GuZbUM
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She isn’t going anywhere
In fact, I wouldn’t be surprised if she gets promoted
Oh, I don't think so... This is every bit as bad as JCPenny, or maybe even worse.
Heads are going to HAVE TO roll.
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I dunno; the stock price doesn't seem to be doing too badly.
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I dunno; the stock price doesn't seem to be doing too badly.
It wouldn't yet. They won't feel it financially until after they have to restock their warehouses... And after they find that they have not been moving beer, THEN (30-60 days) the bills come due.
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It wouldn't yet. They won't feel it financially until after they have to restock their warehouses... And after they find that they have not been moving beer, THEN (30-60 days) the bills come due.
Well, if that's coming, and everyone knows it, wouldn't it show up in the stock price beforehand? If everyone knows the company is going to get hammered by unsold inventory, why would they continue to hold the stock and wait around for it to happen?
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Well, if that's coming, and everyone knows it, wouldn't it show up in the stock price beforehand? If everyone knows the company is going to get hammered by unsold inventory, why would they continue to hold the stock and wait around for it to happen?
I don't think it will take that long... The hue and cry will have the effect necessary... This is seriously bad. There are merchandisers and bar owners already talking about the backlash... It's baked in already. And growing.
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I don't think it will take that long... The hue and cry will have the effect necessary... This is seriously bad. There are merchandisers and bar owners already talking about the backlash... It's baked in already. And growing.
Then it would have shown up in the stock price. So far, the stock price is not down that far.
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Wabøøsh!
@wabooshka
Wait until you see the Bud Light swimsuit calendar, it's gonna be nuts!
2:49 PM · Apr 10, 2023
(https://pbs.twimg.com/media/FtEJj2pWcAMAXmT?format=jpg&name=small)
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I dunno; the stock price doesn't seem to be doing too badly.
There is an old axiom that sometimes bad publicity is better than none at all in the business world. Example I like to use, is have you ever seen or heard the worst and most obnoxious ads, sometimes local, that often have awful jingles? Many examples of sales have rocketed.
Seen it work both ways. But in this particular case, I am leaning toward the "backfire" camp.
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Do you think millions of redneck-lookin' joint's like the Dew Drop Inn are gonna continue to sell Bud Light to fella's with green teeth? Seriously, Normal hard working folk who stop in for a beer or two in bars and juke joints across the country will make or break the woke In-Bev.
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Do you think millions of redneck-lookin' joint's like the Dew Drop Inn are gonna continue to sell Bud Light to fella's with green teeth? Seriously, Normal hard working folk who stop in for a beer or two in bars and juke joints across the country will make or break the woke In-Bev.
I would expect all of that to happen; however, if the result was going to have a material impact on the company's bottom line, and the company was publicly traded, I would also expect to start seeing it in the stock price.
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Perhaps they thought they'd be able to start promoting Drag Queen Happy Hours....
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I would expect all of that to happen; however, if the result was going to have a material impact on the company's bottom line, and the company was publicly traded, I would also expect to start seeing it in the stock price.
BUD stock fell today by $2 on the open and has a larger than usual number of Sell recommendations. Trying to recover, but it could be what is called a 'dead cat bounce'. I personally do not think the Budweiser brand will ever be the same.
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Then it would have shown up in the stock price. So far, the stock price is not down that far.
Yeah... That's what JCPenny said too... :whistle:
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There is an old axiom that sometimes bad publicity is better than none at all in the business world. Example I like to use, is have you ever seen or heard the worst and most obnoxious ads, sometimes local, that often have awful jingles? Many examples of sales have rocketed.
Seen it work both ways. But in this particular case, I am leaning toward the "backfire" camp.
Oh you ain't seen nothin' yet. This will be one for the books.
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:shrug:
Whatever. The market isn't following the anecdote.
The price doesn't seem to factor in a sudden decline due to the new ad campaign: https://finance.yahoo.com/quote/Bud?ltr=1
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BUD stock fell today by $2 on the open and has a larger than usual number of Sell recommendations. Trying to recover, but it could be what is called a 'dead cat bounce'. I personally do not think the Budweiser brand will ever be the same.
Saw a feller on Youtube walking around to Walmarts in FL on Easter weekend... Evidently most stores were closed, so where you likely had to go to buy beer was Wally World... Which makes sense.
So every store he went to, the beer aisle was pretty trashed. Big name beers were pretty gone... But there was Budweiser and Bud Light in abundance. Nobody is buying it.
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:shrug:
Whatever. The market isn't following the anecdote.
The price doesn't seem to factor in a sudden decline due to the new ad campaign: https://finance.yahoo.com/quote/Bud?ltr=1
Yeah... whatever is fine... Just give it some time.
Rednecks have hit 'Oh Hell No!'... And you don't come back from that. Watch and see. I'll bet I'm right.
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Saw a feller on Youtube walking around to Walmarts in FL on Easter weekend... Evidently most stores were closed, so where you likely had to go to buy beer was Wally World... Which makes sense.
So every store he went to, the beer aisle was pretty trashed. Big name beers were pretty gone... But there was Budweiser and Bud Light in abundance. Nobody is buying it.
Rednecks and Frat Boys give each other a world of shit all the time. Now that Budweiser has stamped itself a 'gay beer', nobody wants to touch it. And on top of that, trannies and gays do not drink beer so they lost on all sides.
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Rednecks and Frat Boys give each other a world of shit all the time. Now that Budweiser has stamped itself a 'gay beer', nobody wants to touch it. And on top of that, trannies and gays do not drink beer so they lost on all sides.
I think that's right... Redneck and blue collar are all the same. Shop dogs ain't much different than the boys working the oil patch, or cowboys or farmers... And Bud Light is probably in more beer fridges than any other.
A loooong tradition in the Good Ol Boys networks - If someone treats you right, you show up with a cold pack in a brown bag at the end of the day to thank the shop... Just hand it to em, and say. "thanks, this is for the beer fridge"... And you will keep getting favors from em...
Bud Light has been an accepted standard in that... To be fair, Miller MGD or Lite works too... If you don't know what the shop drinks...
They truly don't understand their market. FAFO. Them boys don't go for that homo sh*t.
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(https://img-9gag-fun.9cache.com/photo/aWGL5Qd_460s.jpg)
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A loooong tradition in the Good Ol Boys networks - If someone treats you right, you show up with a cold pack in a brown bag at the end of the day to thank the shop... Just hand it to em, and say. "thanks, this is for the beer fridge"... And you will keep getting favors from em...
That is the ethic I grew up on. Learned it well. My sons have it. And it will never be an A-B product.
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I'm not Jewish so I don't know.. :shrug:
@mystery-ak
Me,either. Maybe someone who is will fill us in on this?
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It's a cultural rather than a religious thing.
Jewish conservatives like me probably feel the same way you do about it: disgusted and grossed-out.
My big-city liberal Jewish cousins seem to think it's "brave", or something. As though celebrating mental illness was something of which to be proud.
@andy58-in-nh
Thanks!
I have to admit that surprised me. All that I "know" about big-city Jews is what I have seen on tv,and every time it was the "fundy Jews" (right term?) in NYC who still wear the "uniform" every day and follow all the fundie Jewish rituals. I know there is NEVER a shortage of lefty Jews,no matter how much we want lefty shortages,but honestly had the impression the "black suit wearing "traditional" Jews" were the majority.
Always meant to try to attend a traditional Jewish religious service,but never got around to it.
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Big mistake. HUGE.
That Bud Light car at NASCAR is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.
Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.
@roamer_1
I gotta admit,that one shocked me. I am not a betting man by ANY standards,but I probably would have bet against THAT happening.
I will never cross their threshold. **nononono*
I don't want to,but probably will. If I want or need some "rural-related" parts,it is either drive to the local Tractor Supply,or add at least 100 miles to my trip to see IF I can find it somewhere else.
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Anybody want to take bets on when Alissa Heinerscheid gets fired?
I am betting she doesn't make it through next week.
@roamer_1
She won't get "fired". She will resign because of some sort of family emergency,aliens from another solar system landing in her backyard,or maybe to join the Peace Corps if they will have her.
It's all about the PR.
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I would expect all of that to happen; however, if the result was going to have a material impact on the company's bottom line, and the company was publicly traded, I would also expect to start seeing it in the stock price.
@Kamaji
Serious question.
I almost know less than nothing about the Stock Market,but isn't it possible that the people in the stock exchange that run around wearing drawers that cost a thousand bucks might have a diffferent
point of view on something like this,than "those damn retarded rednecks!" might have?
If there has EVER been a case with such a wide (correct word?) "class distinction" than one that has the redneck Nascar fans on one side and the multi-millionaires/Billionaires on the other?
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That is the ethic I grew up on. Learned it well. My sons have it. And it will never be an A-B product.
:beer:
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Yeah... whatever is fine... Just give it some time.
Rednecks have hit 'Oh Hell No!'... And you don't come back from that. Watch and see. I'll bet I'm right.
@roamer_1
You DO make a valid point on that one,and as we both know,they are NOT people whose minds are easy to change if you piss them off.
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Well, if that's coming, and everyone knows it, wouldn't it show up in the stock price beforehand? If everyone knows the company is going to get hammered by unsold inventory, why would they continue to hold the stock and wait around for it to happen?
I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
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I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
Sounds about right.
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I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
I had to LMAO at someone thinking AB had their pulse on on it.
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I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
Another perspective, interesting.
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I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
Nah. What the article fails to note in comparing this to late night TV is that no one is watching TV anymore. About ANY decent YouTube channel can blow late night TV out of the water.
I agree that big brewers are losing market share to micro breweries. But Bud brands are so over-saturated in the market that their share is still ginormous.
The fix has got to be against the good beers - Go hard against the micros with a new high-dollar line... Not blow your wad by throwing away the only folks still drinking crappy beers and seeking a tiny segment that ain't gonna drink your crappy beer anyway.
Get Woke Go Broke is a thing because it is true - And we can go on and on about all the CEOs that thought they had their finger on the pulse, and were all the way stone damn wrong. AB will be yet another.
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Frank Booth - Give me a Pabst Blue Ribbon
(http://www.youtube.com/watch?v=bDxMPufQQQQ)
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I tend to agree with this article
https://pjmedia.com/vodkapundit/2023/04/10/why-bud-lights-woke-rebranding-will-probably-succeed-n1685885
Time will tell who is right. But, I predict after the dust setttles, AB will do fine. They probably factored in the backlash when they made this decision
I wouldn’t be too sure about that. If AB was so sanguine about the change, its leadership wouldn’t feel compelled to justify it. Bud Light is getting especially hit in middle America.
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Went to the Dollar general store yesterday (Easter Sunday) to pick up some various and sundry items. As I past the Beer cooler I noticed it was packed full of Bud, Bud Light, and Ultra. Only Natty Light was gone. Every other beer brand was also empty. We are lousy with the spring break crowd down here so this is telling if AB is being passed over.
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Other than size and brand awareness, Anheuser-Busch has no competitive advantages over their competitors.
This is what happens when an America brand gets its marching orders from its Belgian overlords in Am-Bev.
Miller Brewing is owned by a South African company. Hopefully, their Boer overlords will better understand their customer base.
Molson Coors' Canadian overlords are distracted by the approaching NHL playoffs.
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Local and regional micro craft brews are the way to go really.
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Top Anheuser-Busch Official Previously Bragged About Using Company’s Brands To Push DEI Onto Consumers
A newly unearthed interview shows a top Anheuser-Busch official describing the company’s embrace of DEI ideology.
By: Shawn Fleetwood
April 11, 2023 Following Anheuser-Busch’s embrace of a mentally ill man pretending to be a woman as the face of Bud Light beer, a newly unearthed interview shows a top company official describing how Anheuser-Busch uses divisive and discriminatory “DEI” ideology when marketing to consumers.
Two years ago, PRovoke Media published an interview with Anheuser-Busch’s vice president of communications Jennifer Morris as part of its “Innovator 25” series. According to the outlet’s website, the “Innovator 25” list features individuals “who are addressing the [public relations] industry’s challenges with ingenuity and insight to make meaningful — and hopefully lasting— change at time when it’s needed more than ever.”
During the 2021 interview, Morris was asked how the public relations industry can “make real progress in diversity, inclusion and equity.” For context, diversity, inclusion, and equity (often abbreviated to DEI or, more appropriately, DIE) is a divisive and poisonous ideology that dismisses merit to discriminate based on characteristics such as skin color and sex. Individuals who qualify for a certain position on their merits, but don’t meet the entity’s goal of being more “diverse,” are passed over in favor of those who check whatever box leftists find acceptable.
In her response, Morris described the “unique position” Anheuser-Busch is in to “bring attention to DE&I issues” in a way that “drive(s) positive change and create(s) a more equitable world.”
“As an organization and a family of brands, we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals,” Morris said. In other words, even if our loyal Bud Light customers have no interest in cultural Marxism, it’s our job to educate them.
Morris’ apparent indulgence in leftist ideology doesn’t stop there. Several posts from Morris’ Twitter account reveal her to be a left-wing partisan. ...
Read more at The Federalist (https://thefederalist.com/2023/04/11/top-anheuser-busch-official-previously-bragged-about-using-companys-brands-to-push-dei-onto-consumers/?fbclid=IwAR35C4Omnz9IxU3a31Zy0XunXJrN-xZBCMc7WXLwKt1JMR9pDR7XlE-u_jM)
I can't help but laugh at where A-B has gone. When I lived in St. Louis in the 1980s, my roommate - an engineer - tried to get a job there but was stymied when they made it clear to her that they hired only men for such lofty positions. A-B, under the Busch family, was the original good ol' (white) boys' network. Under Inbev, it's swung so far to the other extreme as to become a woke joke.
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Wonder when he transitioned?
She certainly killed Bud Light...
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////00000////
I always suspected the Belgians were evil. Dr. Evil is Belgian, and so is Am-Bev.
His son, Scott, is the Bud Light of evil ...
(https://64.media.tumblr.com/8cb86fe8625f1a171512dfdf786e16d0/tumblr_mhk0ddUanV1r2y7mzo1_500.jpg)
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https://www.youtube.com/watch?v=hMyZ1kprzvA
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https://www.youtube.com/watch?v=2DhdGGFCGBg
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https://www.youtube.com/watch?v=wTvdTjn8jH4
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Evidently AB rolled out rainbow colored Bud Light cans and advertising pointed at LGBTQwerty after thiss debacle...
And distributors are turning it down.
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This was probably some ad executive's idea for a Gay Pride Month (June) promotion.
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And so it begins: :silly: :silly: :silly:
https://www.youtube.com/watch?v=-xhk5GbzItA
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Only Natty Light was gone.
Got beat out by Natty Bo? That's about as low as it gets.
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Bud Light Beer Boycott Batters Brewer Anheuser-Busch
Bud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets.
https://www.breitbart.com/economy/2023/04/11/bud-light-beer-boycott-batters-brewer-anheuser-busch/
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Got beat out by Natty Bo? That's about as low as it gets.
It is Spring Break down here. Give the dollar GenerL a pass. $14.99 a case.
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The Cards should change the name of their stadium.
(https://imgs.search.brave.com/zXziEd_VwCamp4SJb-kMBW2KxGSt1ani5Lvp18HCJ-Y/rs:fit:1200:1200:1/g:ce/aHR0cHM6Ly9pMS53/cC5jb20vc3RhZGl1/bWJhc2UuY29tL3dw/LWNvbnRlbnQvdXBs/b2Fkcy8yMDIwLzA2/L0J1c2NoLVN0YWRp/dW0tcm9ubmkta3Vy/dHotQ0I5elZ2SVJk/RkUtdW5zcGxhc2gu/anBnP2ZpdD0xOTIw/JTJDMTI4MiZzc2w9/MQ)
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It is Spring Break down here. Give the dollar GenerL a pass. $14.99 a case.
I remember when it was $3.59 a case.
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I remember when it was $3.59 a case.
A case of the clap?
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A case of the clap?
In the late 70s, you could get a six-pack for 89 cents. Not that it was worth that much. It is the second worst tasting beer that has ever reached my lips. I once remember downing two cans on the way to a keg party, leaving the other four cans in the car. When I came back to my car later, someone had stolen the other four cans. I laughed my ass off.
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Other than size and brand awareness, Anheuser-Busch has no competitive advantages over their competitors.
This is what happens when an America brand gets its marching orders from its Belgian overlords in Am-Bev.
Miller Brewing is owned by a South African company. Hopefully, their Boer overlords will better understand their customer base.
Molson Coors' Canadian overlords are distracted by the approaching NHL playoffs.
@DefiantMassRINO
I had no idea either of them was foreign-owned.
How did this happen. Both virtually had a license to print money for decades,and now they are owned by foreigners?
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https://www.youtube.com/watch?v=wTvdTjn8jH4
@roamer_1
It is unfair to blame the freak for this. He/she/it was offered a Biden pot of cash to do that ad,and since I suspect it gets VERY few offers like that,jumped all over it.
Blame the corporate honchos who concieved and approved this brain fart,not the freak that just took advantage of a good thing.
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@roamer_1
It is unfair to blame the freak for this. He/she/it was offered a Biden pot of cash to do that ad,and since I suspect it gets VERY few offers like that,jumped all over it.
Blame the corporate honchos who concieved and approved this brain fart,not the freak that just took advantage of a good thing.
Oh that's right @sneakypete ... I don't give a sh*t about the freak...But giving such a freak legitimacy using a corporation with its roots so deep in the American Redneck/Blue Collar lifestyle is a direct violation of the natural order of things. It cannot stand.
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Oh, I don't think so... This is every bit as bad as JCPenny, or maybe even worse.
Heads are going to HAVE TO roll.
the budwiesrer GENIUS apparently didnt visit a single market or or liquor store offering more that a dozen brands of beer
the trend in branding is most assuredly not toward the pathological.....at least un my quaint little neighborhood in Marin COunty North of Scam Francisco
GOOFY NAMES .....are the TREND...
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the budwiesrer GENIUS apparently didnt visit a single market or or liquor store offering more that a dozen brands of beer
the trend in branding is most assuredly not toward the pathological.....at least un my quaint little neighborhood in Marin COunty North of Scam Francisco
GOOFY NAMES .....are the TREND...
I got nothin' My favorite local brew is a dark ale called Moose Drool. :whistle: :shrug:
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I got nothin' My favorite local brew is a dark ale called Moose Drool. :whistle: :shrug:
Moose Drool. is PERFECT......beer is supposed to be FUN
I saw Nuclear Sandwich beer......at my local MARKET today
theres always a new Brand with a goofy name that will catch my eye in the Beer Aisle.
TRANS BEER??? no sorry.....defiinately NOT funny
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Moose Drool. is PERFECT......beer is supposed to be FUN
I saw Nuclear Sandwich beer......at my local MARKET today
theres always a new Brand with a goofy name that will catch my eye in the Beer Aisle.
TRANS BEER??? no sorry.....defiinately NOT funny
Moose Drool is magnificent! But thankfully, my beer snob gene is not finely tuned until I get into ales and meads.
In IPAs I am as unsophisticated as I can be... My goto is PBR or Rainier... But I have drank GALLONS of Hamms and Keystone and every other crappy beer you can think of, except for Michelob and Coors - Both of which give me a naggy headache for some reason. Other than them, it don't matter. I can drink crappy beer with the best of em.
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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.
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IC Light: worse than Natural Light, Old Style or just about anything. It's a 'Burgh thing.
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Moose Drool. is PERFECT......beer is supposed to be FUN
I saw Nuclear Sandwich beer......at my local MARKET today
theres always a new Brand with a goofy name that will catch my eye in the Beer Aisle.
TRANS BEER??? no sorry.....defiinately NOT funny
Tranny fluid...
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Tranny fluid...
@DB
Seems like A-B has a lock on that market.
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Pabst Blue Ribbon owned by Miller is a good hearty beer.
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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.
Schlitz is another beer that traded its soul but in a different way. In the 50’s and 60’s it was a powerhouse - I think it was the top selling beer in the world. Joseph Schlitz was one of the original beer barrons of Milwaukee. Blatz, Miller, Gettleman, Pabst all did things the Old World way. Their hospitality rooms were each different, yet epic.
Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.
Some years ago, Schlitz claimed to have gone back to the original recipe and brewing method. It is truly a quality beer but the brand image has been irreparably destroyed.
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Pabst Blue Ribbon owned by Miller is a good hearty beer.
@240B
Back when I would drink beer if there was no whiskey available,I preferred Miller Low-Life in chilled glass bottles.
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Pabst Blue Ribbon owned by Miller is a good hearty beer.
It does fine by me. I doubt you can get at Rainier, which is a PacNW standard. It's pretty good too... But then, as I said, I like Hamm's alright too...
It is all pretty much the same to me... Because the only beer that matters is the one at the end of a long day haying. It doesn't matter what brand... Only that it is almost slushy cold in a sweating can, when the farmer brings em out... You'll never get no better.
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Schlitz is another beer that traded its soul but in a different way. In the 50’s and 60’s it was a powerhouse - I think it was the top selling beer in the world. Joseph Schlitz was one of the original beer barrons of Milwaukee. Blatz, Miller, Gettleman, Pabst all did things the Old World way. Their hospitality rooms were each different, yet epic.
Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.
Some years ago, Schlitz claimed to have gone back to the original recipe and brewing method. It is truly a quality beer but the brand image has been irreparably destroyed.
I always liked Shlitz... But Hileman's probably better. Baseball is best served on an AM transistor radio, with Hileman's and either work you're doing, or in a hammock in the shade on a hot day.
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WHat the heck was that stuff I drank back east??? Schlitz and HILEMAN"S OLD STYLE... That's it. Buckets of that stuff... Find it out here every now and then, and I always have to get some.
Technically, Schlitz isn't beer. Old Style is a Chicago beer on par with Baltimore's Natty Bo.
I remember drinking the hell out of these back in HS:
(https://imgs.search.brave.com/5h7usSR-IilUA8NwJnsj4xxKseBC-vy79jS8D2M_yQU/rs:fit:1200:630:1/g:ce/aHR0cHM6Ly8xLmJw/LmJsb2dzcG90LmNv/bS8taXZrSFVOaGY0/NjgvVkJRcmxtZjAw/UEkvQUFBQUFBQUFR/bm8vbXJyeWVkUnFz/SHcvdzEyMDAtaDYz/MC1wLWstbm8tbnUv/MDExLkpQRw)
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Anyway, around 1972 or so, Schlitz changed its brewing methods to better mass produce its product. The consumer noticed and “The Beer That Made Milwaukee Famous” went into a nosedive it never recovered from.
They changed the process by substituting corn syrup for barley, cutting the brew time in half. They also added silica gel as a clarifier. But with that change, their product no longer qualified under the legal definition of 'beer'.
How Milwaukee's Famous Beer Became Infamous (https://beerconnoisseur.com/articles/how-milwaukees-famous-beer-became-infamous)
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Big mistake. HUGE.
That Bud Light car at NASCAR is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.
Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.
I will never cross their threshold. **nononono*
Crap. Tractor Supply? **nononono*
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Technically, Schlitz isn't beer. Old Style is a Chicago beer on par with Baltimore's Natty Bo.
I remember drinking the hell out of these back in HS:
(https://imgs.search.brave.com/5h7usSR-IilUA8NwJnsj4xxKseBC-vy79jS8D2M_yQU/rs:fit:1200:630:1/g:ce/aHR0cHM6Ly8xLmJw/LmJsb2dzcG90LmNv/bS8taXZrSFVOaGY0/NjgvVkJRcmxtZjAw/UEkvQUFBQUFBQUFR/bm8vbXJyeWVkUnFz/SHcvdzEyMDAtaDYz/MC1wLWstbm8tbnUv/MDExLkpQRw)
Rolling Rock!
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Crap. Tractor Supply? **nononono*
Yeah... They sponsor drag queen story time for kids down in Texas... San Antonio, IIRC 9999hair out0000
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Technically, Schlitz isn't beer. Old Style is a Chicago beer on par with Baltimore's Natty Bo.
I remember drinking the hell out of these back in HS:
By high school I was already a long time out here... Drinking mostly Miller High Life and Rainier, and Hamm's. Later converted to Miller MGD and Miller lite, mostly because that was the standard beer at the speed shop and the Harley shop where I spent my time. And some time after that, Keystone, and now Pabst... But the Rainier was there all along.
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They changed the process by substituting corn syrup for barley, cutting the brew time in half. They also added silica gel as a clarifier. But with that change, their product no longer qualified under the legal definition of 'beer'.
How Milwaukee's Famous Beer Became Infamous (https://beerconnoisseur.com/articles/how-milwaukees-famous-beer-became-infamous)
Interesting. Thanks for that. My memory wasn’t bad!
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They changed the process by substituting corn syrup for barley, cutting the brew time in half. They also added silica gel as a clarifier. But with that change, their product no longer qualified under the legal definition of 'beer'.
How Milwaukee's Famous Beer Became Infamous (https://beerconnoisseur.com/articles/how-milwaukees-famous-beer-became-infamous)
Interesting article, but I didn't see where the changes caused Schlitz to no longer be "beer".
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Technically, Schlitz isn't beer. Old Style is a Chicago beer on par with Baltimore's Natty Bo.
I remember drinking the hell out of these back in HS:
(https://imgs.search.brave.com/5h7usSR-IilUA8NwJnsj4xxKseBC-vy79jS8D2M_yQU/rs:fit:1200:630:1/g:ce/aHR0cHM6Ly8xLmJw/LmJsb2dzcG90LmNv/bS8taXZrSFVOaGY0/NjgvVkJRcmxtZjAw/UEkvQUFBQUFBQUFR/bm8vbXJyeWVkUnFz/SHcvdzEyMDAtaDYz/MC1wLWstbm8tbnUv/MDExLkpQRw)
Oh buddy, I loved Mickeys back in college. Do they still even make it anymore?
Add: They do, and I can still find it local.
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@sneakypete
For the last 30 years, big businesses have sold themselves to foreign corporations, sovereign wealth funds, or re-domiciled overseas to pay lower taxes. ... Swift meats pork packaging business is now owned by the Chi-coms (via a Hong Kong front corporation). It's the great American Sell-Out.
@DefiantMassRINO
I had no idea either of them was foreign-owned.
How did this happen. Both virtually had a license to print money for decades,and now they are owned by foreigners?
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Big mistake. HUGE.
That Bud Light car at NASCAR is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.
Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.
I will never cross their threshold. **nononono*
Seriously? I've never read about that.
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My father drank Schlitz until the late 1970s.
My last memory of the old, independent Schlitz, was their sponsorship of The Who's 1982 (Farewell) Tour. By then, the flaking beer was driving consumers away. Never heard of nor seen Schlitz since then. This was a case study of how to destroy a corporate brand.
What Harvard MBA's and bean counters don't understand is that beer is an experiential product. Sometimes you have sacrifice maximized profit margin to keep market share and brand prominence. It's the experience of drinking a beer that differentiates it from its competitors. That's why micro-brews took some market share in the 1990s and 2000s.
(https://flashbak.com/wp-content/uploads/2014/01/the-who-schlitz.jpg)
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Seriously? I've never read about that.
Yeah... It was Waco. They supported a drag queen event. Ted Nugent sounded off about it. And that started a kerfluffel in the Youtube homesteading community... with some saying it wasn't true. But it was true.
True, though TS never got spanked for it... And nat'l news never picked it up. But it happened, sure enough.
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Bud Light's Marketing VP Could Face Some Backlash Over These Photos
Matt Vespa
| April 12, 2023 6:30 AM
Bud Light doesn’t need a blowtorch to the face right now. They’ve already done that by partnering with a biological male masquerading as a female in their new marketing ploy that’s torched billions in market value. It still boggles the mind that someone at Anheuser-Busch thought this was a good idea: to insult and spit in the faces of its loyal customer base and try to boost profits and market share…by pandering to less than one percent of the population. Transgenders aren’t going to take Bud Light to the next level.
https://twitter.com/henryrodgersdc/status/1645985314962391041
https://twitter.com/henryrodgersdc/status/1645950867890225156
more
https://townhall.com/tipsheet/mattvespa/2023/04/12/why-bud-lights-marketing-vp-calling-the-brand-fratty-and-out-of-touch-looks-pretty-stupid-right-now-n2621846
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My father drank Schlitz until the late 1970s.
My last memory of the old, independent Schlitz, was their sponsorship of The Who's 1982 (Farewell) Tour. By then, the flaking beer was driving consumers away. Never heard of nor seen Schlitz since then. This was a case study of how to destroy a corporate brand.
What Harvard MBA's and bean counters don't understand is that beer is an experiential product. Sometimes you have sacrifice maximized profit margin to keep market share and brand prominence. It's the experience of drinking a beer that differentiates it from its competitors. That's why micro-brews took some market share in the 1990s and 2000s.
(https://flashbak.com/wp-content/uploads/2014/01/the-who-schlitz.jpg)
Getting a sponsorship to "The Who" is pretty damned bad ass. In fact I saw them in that tour in Houston that year. Did it make me want to ever buy this horse piss? Nope. But it was a concert going experience like none other. And as far as a corporate move, I thought it was pretty shrewd.
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Big mistake. HUGE.
That Bud Light car at NASCAR is more symbolic of their (former) clientele... And homo crap don't play with folks that would be fans of NASCAR.
Tractor Supply is into this tranny crap up to its lips too. Can you believe it? TRACTOR-FRIGGIN-SUPPLY.
I will never cross their threshold. **nononono*
According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.
The webpage: https://tractorsupply.jobs/de_and_i
A graphic from that webpage:
(https://tractorsupply.jobs/assets/images/lgbtq-logo.gif)
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(https://img.patriotpost.us/01GXP6CGGV2V3GZQAQCTTXFTKN.jpeg?w=400)
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According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.
The webpage: https://tractorsupply.jobs/de_and_i
A graphic from that webpage:
(https://tractorsupply.jobs/assets/images/lgbtq-logo.gif)
YEP. Best advertisement for RURAL KING there could ever be.
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YEP. Best advertisement for RURAL KING there could ever be.
I bet Tractor Supply is really a hit with all those LBTQ+ farmers. :silly:
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I bet Tractor Supply is really a hit with all those LBTQ+ farmers. :silly:
The thing is... Trannies dancing for Texas kids in Waco didn't set anybody off...
But f*** with our beer...
:facepalm:
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YEP. Best advertisement for RURAL KING there could ever be.
My gosh do I miss Rural King.
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My gosh do I miss Rural King.
Never been to one.
Heck, I think the closest TS is in Missoula.
Our ranch stores are Murdoch's and of course, Cenex. Used to have Equity Supply too, but Cenex bought em out.
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Never seen a Bass Pro shop either. :shrug:
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Absolute worst thing ever put in a bottle!
(https://s1.img.bidsquare.com/item/l/1191/11914090.jpeg?t=1NO8hz)
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According to their website, the nearest Rural King to me is in Albertville, AL. I live in Texas so that's out.
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My gosh do I miss Rural King.
I miss Blain's Farm and Fleet. Or his Brothers store, Fleet and Farm!
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According to the Tractor Supply website, the webpage on diversity, inclusion and equity ("DIE"), they support the alphabet mafia.
The webpage: https://tractorsupply.jobs/de_and_i
A graphic from that webpage:
(https://tractorsupply.jobs/assets/images/lgbtq-logo.gif)
Crap...and I kind of liked Tractor Supply. Oh well I'll just go to our local supply store then.
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Never seen a Bass Pro shop either. :shrug:
Going to Bass Pro is like dying and going to heaven for a fisherman or hunter. I could spend days in there. They merged with Cabela's or one bought the other....I forget.
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Going to Bass Pro is like dying and going to heaven for a fisherman or hunter. I could spend days in there. They merged with Cabela's or one bought the other....I forget.
We do have a Cabelas here, but I hardly ever set foot in it... Crazy high prices, and kinda snooty.
We have a REI too, and that is more my style.
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Rural King is a big defender of the 2A. Each store has the “Gun Barn” for ammo and firearms. I used to go to the stores in Plano and Peru, Illinois. Loved it.
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Going to Bass Pro is like dying and going to heaven for a fisherman or hunter. I could spend days in there. They merged with Cabela's or one bought the other....I forget.
The "original" in Springfield, Mo. is truly a sight to see. :laugh:
I didn't realize there was a Cabela's merger.
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The "original" in Springfield, Mo. is truly a sight to see. :laugh:
I didn't realize there was a Cabela's merger.
SPRINGFIELD, Mo. — Bass Pro Shops announced Monday it has agreed to terms to purchase its primary outdoor competitor, Cabela’s, in a deal worth $5.5 billion.
2016
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Bud Light marketing VP, Alissa Heinerscheid, has been canned
Posted at 5:33 am on April 22, 2023 by FuzzyChimp
In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.
Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.
Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
— Ad Age (@adage) April 22, 2023 ...
Twitchy (https://twitchy.com/fuzzychimp-313137/2023/04/22/bud-light-marketing-vp-alissa-heinerscheid-has-been-canned/)
:beer:
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Beer drinkers tend to be male
What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?
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If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children
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Beer drinkers tend to be male
What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?
@LMAO
Totally agree!
This is what happens with "The Left"...they will keep pushing and pushing for more...like the redhead in the Morgan & Morgan lawyer group commercial.
"MORE...MORE!! MORE!!!
It was a test to see how far the college-age drinker was, in accepting LGBT in their life.
S.T.U.P.I.D. :laugh:
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Bud Light marketing VP, Alissa Heinerscheid, has been canned
Posted at 5:33 am on April 22, 2023 by FuzzyChimp
In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.
Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.
Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
— Ad Age (@adage) April 22, 2023 ...
As predicted by @roamer_1
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Vice President of Marketing Out at Bud Light Amid Transgender Controversy
Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.
(https://media.breitbart.com/media/2023/04/dylan-mulvaney_bud-light3-640x480.jpg)
more
https://www.breitbart.com/politics/2023/04/21/vice-president-of-marketing-out-at-bud-light-amid-transgender-controversy/
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As predicted by our own @roamer_1
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If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children
@LMAO
Excellent points.
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You almost have to wonder if Dylan Mulvaney is/was her "main squeeze".
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If it was 15 years ago and RuPaul was on a commercial for Bud Light, the reaction would be less than it is for Dylan Mulvany. Why? Because 15 years ago, we didn’t have drag shows for kids and an aggressive move by the education and medical communities along with one of the major political parties to transition children
This brings up another point. RuPaul works his ass off to play the role. He embraces femininity, beauty, and grace. He comes off as a woman. Mulvany on the other hand does not at all embrace femininity. Instead, he mocks it. He pushes a stereotype that is offensive to women.
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Bud Light confirms ‘leave of absence’ for marketing VP behind Dylan Mulvaney controversy
April 22, 2023 | Vivek Saxena
Anheuser-Busch, the parent company of Bud Light, has reportedly switched up Bud Light’s marketing team in the wake of the Dylan Mulvaney controversy.
“Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser,” AdAge magazine reported.
https://twitter.com/BeerBizDaily/status/1649548866209849346
While no reason was offered for the abrupt switch, AdAge noted that, according to a statement from an Anheuser-Busch distributor out of Kansas, Heinerscheid’s decision to involve the company with Mulvaney “circumvented the proper approval channels.”
Heinerscheid’s ouster follows a recent interview she did with the “Make Yourself At Home” podcast in which she touted her efforts at making Bud Light’s marketing more “inclusive” and, ultimately, leftist.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was this brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” she said on the podcast.
more
https://www.bizpacreview.com/2023/04/22/bud-light-confirms-leave-of-absence-for-marketing-vp-behind-dylan-mulvaney-controversy-1352346/
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While no reason was offered for the abrupt switch
i.e AB isn't publicly acknowledging the Mulvaney ad as a mistake.
according to a statement from an Anheuser-Busch distributor out of Kansas, Heinerscheid’s decision to involve the company with Mulvaney “circumvented the proper approval channels.”
BS. There is no way this gets done without upper management approval.
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Beer drinkers tend to be male
What idiot truly believed that marketing a tranny on a product consumed by males was a great idea?
Exactly. Especially the 12-pack, NASCAR, Carhartt, Wrangler male. Sheesh, what a dolt.
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Exactly. Especially the 12-pack, NASCAR, Carhartt, Wrangler male. Sheesh, what a dolt.
. Pretty sure she'll land a new gig at some wokeass company. But her days at AB are over.
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. Pretty sure she'll land a new gig at some wokeass company. But her days at AB are over.
She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.
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She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.
. BKMK. To see which one of us called it!!!
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She's "on leave" from her gig at AB. I think she will keep a job there, doing something else.
There may be an opening on the loading dock.
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As predicted by @roamer_1
Not enough, I bet, @Bigun ... One head has rolled... The main one, sure... Would have been enough right off the bat... but I dunno if that will be enough anymore.
I think more board level heads rolling is in order... And maybe the CEO
UTTER PANIC...
Then the SINCERE Apology
With lots and lots of groveling.
The longer they wait, the worse it will be.
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i.e AB isn't publicly acknowledging the Mulvaney ad as a mistake.
Yes they did - in parallel with trying to rub it off on lower level management.
But they have not apologized SINCERELY.
BS. There is no way this gets done without upper management approval.
That's right.
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There may be an opening on the loading dock.
That's not where she'll end up. Her next gig will be much more remunerative than the A-B gig was.
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There may be an opening on the loading dock.
I want no part of what she, he , or it loads.......
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There may be an opening on the loading dock.
Not right now there's not... 10% down in sales in the first week of the boycott which is really just four days. Wanna bet which way it went the second week?
They can't give the stuff away...
Meanwhile, at Molson/Coors/Miller... Molson/Coors up 7%, and Miller Lite sales up something like 17% :silly: :silly:
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That's not where she'll end up. Her next gig will be much more remunerative than the A-B gig was.
Betcha not. I think she's done in corporate. Radioactive.
You don't decimate the biggest beer brand in America and get rewarded. Even by the woke. The point is to lead the people by the nose... Not make them bolt. This is the worst damage ever to the woke theology.
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Betcha not. I think she's done in corporate. Radioactive.
You don't decimate the biggest beer brand in America and get rewarded. Even by the woke. The point is to lead the people by the nose... Not make them bolt. This is the worst damage ever to the woke theology.
Betcha she does.
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Betcha she does.
@Kamaji
Twenty bucks to TBR if we ever find out?
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@Kamaji
Twenty bucks to TBR if we ever find out?
There are a couple of bets going on in this thread.
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Betcha she does.
She'll end up somewhere, but not at the same level. You have to be a VP, COO, etc. (i.e. a member of the Good-old-boys club) to maintain that level at another firm after tanking the former one. It is more likely that she gets absorbed by a woke company with a massive number of employees, or that she ends up with a consulting gig for those same companies.
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There are a couple of bets going on in this thread.
S'Alright by me either way (win goes to a good cause)... But I have pretty much called this thing all the way along. Folks undervalued the redneck 'Oh, hell no!' Even here.
This is a beautiful, beautiful thing... Entirely organic, entirely without leadership... A full on stampede. And no one can turn it.
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She'll end up somewhere, but not at the same level. You have to be a VP, COO, etc. (i.e. a member of the Good-old-boys club) to maintain that level at another firm after tanking the former one. It is more likely that she gets absorbed by a woke company with a massive number of employees, or that she ends up with a consulting gig for those same companies.
Well, she is rich, elite, and connected... So you may have a point. But I doubt very much it will be sales or steering anymore. Not just Bud either... Her wreckage brought to light other campaigns that might have otherwise slipped beneath the radar (Mulvany with Nike, Olay, Tampax) ... Women are burning their sports bras...
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Turley has an EXCELLENT analysis:
https://www.youtube.com/watch?v=Q8744J3GSYg
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https://www.youtube.com/watch?v=Ii6vPLjzRlA
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There may be an opening on the loading dock.
After all the money lost I think the opening would be closer to things flushable, like her career.
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Bud Light VP responsible for Dylan Mulvaney FIASCO is out on her DUFF ‘After losing ~$5 Billion in value’ for Anheuser-Busch
APR. 22, 2023 3:57 PM BY FRED T
The galaxy brain Bud Light marketing exec who thought putting “trans influencer” Dylan Mulvaney on their beer is out on her Duff after the public relations nightmare and massive backlash from their core demographic tanked the company’s value.
Ditching Alissa Heinerscheid is a good start, and there are other good things about Anheuser-Busch, but it’s going to take a lot more for the beer to get through this hangover.
<..snip..>
https://therightscoop.com/bud-light-vp-responsible-for-dylan-mulvaney-fiasco-is-out-on-her-duff-after-losing-5-billion-in-value-for-anheuser-busch/ (https://therightscoop.com/bud-light-vp-responsible-for-dylan-mulvaney-fiasco-is-out-on-her-duff-after-losing-5-billion-in-value-for-anheuser-busch/)
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another inevitable!! Thank you/
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@Kamaji
Twenty bucks to TBR if we ever find out?
@roamer_1
You got it!
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Bud Light VP responsible for Dylan Mulvaney FIASCO is out on her DUFF ‘After losing ~$5 Billion in value’ for Anheuser-Busch
APR. 22, 2023 3:57 PM BY FRED T
The galaxy brain Bud Light marketing exec who thought putting “trans influencer” Dylan Mulvaney on their beer is out on her Duff after the public relations nightmare and massive backlash from their core demographic tanked the company’s value.
Ditching Alissa Heinerscheid is a good start, and there are other good things about Anheuser-Busch, but it’s going to take a lot more for the beer to get through this hangover.
<..snip..>
https://therightscoop.com/bud-light-vp-responsible-for-dylan-mulvaney-fiasco-is-out-on-her-duff-after-losing-5-billion-in-value-for-anheuser-busch/ (https://therightscoop.com/bud-light-vp-responsible-for-dylan-mulvaney-fiasco-is-out-on-her-duff-after-losing-5-billion-in-value-for-anheuser-busch/)
@corbe
We all KNOW she had to have presented her ideas to the BoD for approval,or it would have never happened.
Odd how she has to take the full blame,isn't it?
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@roamer_1
You got it!
DONE!
:beer:
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Without reading into much of this woman’s history, i’m assuming that she straight out of the university system and into this job. If my assumption is true, this is the problem. All the garbage that she learned in college has to be flushed out of her mind, and some real world experience might be in order.
Despite what she learned in college, transvestites are not anywhere near the majority of this country
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Without reading into much of this woman’s history, i’m assuming that she straight out of the university system and into this job. If my assumption is true, this is the problem. All the garbage that she learned in college has to be flushed out of her mind, and some real world experience might be in order.
Despite what she learned in college, transvestites are not anywhere near the majority of this country
NOPE.
https://bollywoodsafar.com/alissa-heinerscheid-husband-age-and-net-worth/
Alissa Heinerscheid attended Groton School in 1998 and graduated in 2002. After completing school studies Alissa Heinerscheid went on to study BA in English Language and Literature/Letters at Harvard University from 2002 to 2006.
After that, Alissa took a break from her studies, and later in 2011, Alissa Heinerscheid Went to study at the Wharton School for a Master of Business Administration – MBA Marketing.
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NOPE.
https://bollywoodsafar.com/alissa-heinerscheid-husband-age-and-net-worth/
Alissa Heinerscheid attended Groton School in 1998 and graduated in 2002. After completing school studies Alissa Heinerscheid went on to study BA in English Language and Literature/Letters at Harvard University from 2002 to 2006.
After that, Alissa took a break from her studies, and later in 2011, Alissa Heinerscheid Went to study at the Wharton School for a Master of Business Administration – MBA Marketing.
Ok so she should have enough real world experience to know better than to sell a trannie to a predominantly male market
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Ok so she should have enough real world experience to know better than to sell a trannie to a predominantly male market
@LMAO
Not really. People who are seriously "wrapped up" in a train of thought seem to automatically think that everyone agrees with them.
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@LMAO
Not really. People who are seriously "wrapped up" in a train of thought seem to automatically think that everyone agrees with them.
I can’t grasp what train of thought went into having a trans sell a product that is consumed by primarily men
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I can’t grasp what train of thought went into having a trans sell a product that is consumed by primarily men
@LMAO
Well,they think THEY are men,so why would they think it was odd?
Remember,we are talking about people that are more than a little confused.
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I can’t grasp what train of thought went into having a trans sell a product that is consumed by primarily men
Best guess? Trying to sell it to women.
But then again, most of the women I know who drink AB products are Michelob Ultra girls.
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Ok so she should have enough real world experience to know better than to sell a trannie to a predominantly male market
When you're woke and the agenda is all that matters, stupid is as stupid does and stupid should hurt.