The Briefing Room
General Category => National/Breaking News => Topic started by: DCPatriot on January 11, 2014, 03:26:04 pm
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Agent [Real Estate] Hires Homeless Man to Market Business
In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reports.
Chris Rezac had been standing along a road in the city, holding a sign that read: “I’m cold. I’m homeless. I’m hungry. Spare anything.” Real estate broker Joe Manzaneres hired the man to hold a sign up that says: “No need for your cash! I’m sponsored by Joe Manzanares.” The sign also includes the contact information for Manzanares’ brokerage. Manzanares gives a paycheck to the man every day for holding the sign.
“I’ve been sponsored by RE/MAX,” says Rezac, who adds that he’s no longer heckled by drivers. “This is a guaranteed paycheck everyday.”
Mazanares told FOX that hiring Rezac was more than just paying for marketing but “kind of like a sponsorship. I want to try and help him find a job.” Mazanares has also helped Rezac buy new clothes, meals, haircuts, and is even nearing finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea.
http://realtormag.realtor.org/daily-news/2014/01/06/agent-hires-homeless-man-help-promote-business#.UtBB9viglZY.facebook (http://realtormag.realtor.org/daily-news/2014/01/06/agent-hires-homeless-man-help-promote-business#.UtBB9viglZY.facebook)
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Hmmmmm......Not so sure about the image here.
On one hand, yes, he's now a walking billboard....like the Smoothie King caricature.
OTOH....how many motorists would be offended by this and go out of their way to cross off that brokerage company?
People are strange..... - Jim Morrison