The Briefing Room
General Category => Economy/Business => Topic started by: rangerrebew on December 28, 2023, 05:24:14 pm
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Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign
By Social Links forLisa Fickenscher
Published Dec. 27, 2023, 3:17 p.m. ET
Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.
Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.
Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.
The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.
While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.
https://nypost.com/2023/12/27/business/beer-sales-plummeting-to-lowest-level-in-24-years-amid-dylan-mulvaney-fiasco/
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So let me get this straight.
Beer drinkers quit, rather than switched brands?, or switched to the harder stuff.? Seems a tad far fetched to me.
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So let me get this straight.
Beer drinkers quit, rather than switched brands?, or switched to the harder stuff.? Seems a tad far fetched to me.
I don't know which, but I had to go to the store yesterday and there were guys from more than one distributor packing up a $hitload of beer and moving it off the sales floor...and that with New Years still ahead of us :shrug:
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There demographic for new beer drinkers is changing. Your metrosexual man bun wearing low-t customers prefer White Claw. Its this gens Boones Farm and Bartles & James for men.
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There demographic for new beer drinkers is changing. Your metrosexual man bun wearing low-t customers prefer White Claw. Its this gens Boones Farm and Bartles & James for men.
I thought White Claw was more in the Thunderbird and Ripple category, but then I never had one.
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I thought White Claw was more in the Thunderbird and Ripple category, but then I never had one.
I have never had one either. But then we are men's men. We hunt things to eat them and are not confused with our gender identity.
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I get the impression those fruity fizzy alcoholic drinks in cans are all the rage now. Meh.
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I have never had one either. But then we are men's men. We hunt things to eat them and are not confused with our gender identity.
Brandon Herrera who has a YouTube channel devoted to AK's and other toys will fire whatever he is currently shooting at a can of White Claw, or a case if it is a machine gun as a test of power :silly: that seems a perfect use for a metrosexual beverage. By the way Herrera is running for congress in Texas https://brandonherreraforcongress.com/
I'd vote for him if I could!
White Claw test at about 4 min 50 (language)
https://www.youtube.com/watch?v=426PApt8YZY