The Briefing Room
General Category => Economy/Business => Topic started by: 240B on May 22, 2023, 01:28:26 am
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DAILYMAIL.COM
By NEIRIN GRAY DESAI
21 May 2023
- Anheuser-Busch had its LGBTQ friendliness rating rescinded by advocacy group
- The company should have 'stood by its decisions' and not backed down, it said
- Cruz also called for investigation into whether underage drinkers were targeted
(more)
https://www.dailymail.co.uk/news/article-12108311/Anheuser-Busch-loses-100-LGBTQ-rating-Bud-Light-debacle.html
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Bud Light is a real pioneer in the cross-dressing category.
https://twitter.com/JackPosobiec/status/1660771766577274881
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Bud Light is a real pioneer in the cross-dressing category.
https://twitter.com/JackPosobiec/status/1660771766577274881
The difference is one mocks competitive advantages, the other celebrates perverts.
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The difference is one mocks competitive advantages, the other celebrates perverts.
Another difference is that back then, we didn't act like mental illness was something to which we all should aspire.
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The difference is one mocks competitive advantages, the other celebrates perverts.
:thumbsup:
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Another difference is that back then, we didn't act like mental illness was something to which we all should aspire.
Bingo Sir !
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What Buttweiser should be worried about is losing it's title... It is about to lose 'King of Beers'... Maybe over the weekend. If they worried more about brewing beer, they might not be in this position.
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What Buttweiser should be worried about is losing it's title... It is about to lose 'King of Beers'... Maybe over the weekend. If they worried more about brewing beer, they might not be in this position.
There is a lot of room in the market for the concept of
'Believe what you believe. We believe in brewing beer.'
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There is a lot of room in the market for the concept of
'Believe what you believe. We believe in brewing beer.'
That's true - but that ain't Bud. They strut around in patriotism. In American nostalgia. In the things of blue collar. With respect. It's what made em what they are. It has made them a piece of Americana, right up there with baseball, hot dogs, apple pie, and Chevrolet... Along with being blue collar themselves, noting their own hard work and craft. They have played hard to stand for America, and for the troops.
It is that image they have destroyed... And it's a damn crying shame. Who doesn't get a little wistful seeing those Clydes, pulling that beautiful red wagon?
That image is what they are, or at least, what they have successfully portrayed, and everything past it, FUN. There are values wrapped up in that... Values they have shamed.
That which put them above a mere corporation is exactly what they cannot fix, what they've sold their soul for.
That's why the 'Running Clydesdale', 'Chicken Fried', and Harley commercial won't work. And why the Memorial day 'Camo cans' won't either.
They ain't what they used to be, or never were. They've made that image a sham. They don't deserve to be 'King of Beers' anymore.
That's the very crux of their problem, I think. And I don't think it can be turned around. Not without a heartfelt apology for what they've broken, and a sincere commitment to do all they can to fix it.
That's a heavy burden, that image... A responsibility.
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Here's an interesting 2012 article on Budweiser marketing:
How Budweiser Went From 'King of Beers' To Court Jester
Mallory Russell | May 7, 2012 | 6:13 PM EDT
In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U.S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades.
Certainly the changing tastes of the American consumers has impacted sales of Anheuser Busch's flagship brand, but marketing decisions have also played a big role in the fall of the iconic brand. Budweiser has tried to be everything from fratty to refined to sporty to hipster.
Anheuser-Busch has always put a major focus on marketing. This is the company, after all, that spent $246.2 million solely on Super Bowl commercials from 2002 to 2011.
Edward McClelland of Salon says that from its inception, Budweiser was a "triumph of marketing over quality."
The quality was questionable: Adolphus Busch, the company's founder, called his beer “dot schlop" . . .
. . . while it still has clout overseas, the Budweiser brand is tired here at home.
Undoubtedly, owners A-B InBev will try to save it with marketing, as they have always done. But will that be enough to return Budweiser to the throne and its former glory? . . .
https://www.businessinsider.com/how-budweiser-became-the-king-of-beers-an-evolution-of-advertising-2012-3