General Category > The Last Wire
Whoever Assigns the Word Wins
Luis Gonzalez:
Whoever Assigns the Word Wins
How “patriotism” and “nationalism” stopped being ideas and became a scoring system, used by newsrooms and politicians alike.
The Last Wire
Every organization runs on language.
The first person to define a problem often shapes how everyone else responds to it. Labels become assumptions. Assumptions become decisions.
Whether you’re leading a company, managing a team, negotiating a contract, or communicating during a crisis, understanding how words frame reality is a competitive advantage.
My latest article examines why controlling definitions has become one of the most powerful communication strategies of our time, and what leaders can learn from it.
Read the full article at The Last Wire
#Leadership #Communication #StrategicCommunication #LeadershipDevelopment #Influence #CriticalThinking #CorporateCommunications #PublicRelations
Cyber Liberty:
Oh, this one will be GOOD! Going to read it now!
Smokin Joe:
It is good!
Luis Gonzalez:
--- Quote from: Cyber Liberty on Wednesday, Jul 08, 2026 02:12 pm ---Oh, this one will be GOOD! Going to read it now!
--- End quote ---
I have these scheduled to post at 10 AM. It’s automatic. Them the distribution pops up (Facebook. LinkedIn) and those are also pretty automated.
But TBR… 🤦🏻♂️ I have to format every time. I had my eyes dilated at 10 AM. I couldn’t see the screen to get this on here for the life of me.
Frustrating.
Luis Gonzalez:
--- Quote from: Smokin Joe on Wednesday, Jul 08, 2026 03:21 pm ---It is good!
--- End quote ---
Pay attention.
I’m reading/hearing “silence is complicity” everywhere.
That is part of this.
No one can stay neutral.
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